We use Cedric at Deskimo to keep our lead tracker clean. Leads used to come in through Slack and our website forms, and someone had to copy them into the Google Sheet by hand afterwards. Now Cedric picks them up, adds them to the sheet, skips duplicates and fills in the gaps. What surprised me most is that the team started using it on their own; nobody had to push them. Setup took minutes, and once you correct him on something (date or phone number formats in our case), he remembers it for the whole team.