Traditional research is deep but slow. Social listening is fast but shallow. LLMs are fluent but culturally blind. Anthropologic reads the whole internet through our 'Human Context Protocol' to uncover consumer, category and cultural truths. Nine workflows, 239 markets, 100+ languages. Research, innovation and foresight answers in minutes.
Congrats on the launch.. culture moves so fast, how do you keep the context updated, humans or the LLMs flagging what changed..?
Also taking up your challenge, here is mine: how do young urban Indian women (25-35) actually frame their skin goals online, fairness and anti-tan messaging still dominates but the conversation feels like it is shifting, and most survey I see just imports Western framing.. Would love to see what the protocol picks up..
Real respondents on the other end, or synthetic personas? Asking because I ran the same question through eight models and got near-identical answers back, so now I score where they split instead.
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Maker
@tomveber They are synthetic personas grounded in real behavioral and cultural signal. So you're getting a model's best reconstruction of how a segment would respond based on the data it's built on.
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Hey Angad — how does Human Context Protocol actually work under the hood? Retrieval layer, prompting framework, or something else?
@a_n_prasanth Great question - we are launching the white paper shortly but Tl;DR (a) Finetuning based on thinkers across anthropology, sociology, psychoanalysis (especially divergent thinkers) to understand the "essence of interpretation" - ie how the humanities function in essence (b)local market data ingestions for 239 markets (c) using (a) to interpret (b) and using that to build HCP.
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Eight years in and the pitch still fits in five words "zero distance consumer research platform". That's the hard part, most teams would have written three paragraphs and said less.
Upvoted. Will be sticking around with intrigue to see which questions you run live today, that's a bolder demo than any recorded walkthrough.
The 239 markets and 100+ language coverage really stand out. That could make research across different regions much easier without needing separate tools.
Anthropologic
@aditi_goyal3 Well the most important thing is that its constantly ingesting data. so its always "updated"
Ive run two jobs for you - one a survey simulation (just to react to your pov on western framing)
https://anthropologic.quilt.ai/pipelines/6aa8f768d1f2b842451840e3
More importantly one on discourse on this which is a sobering read to be frank : https://anthropologic.quilt.ai/pipelines/6aa8f6fad1f2b842451840d8
Real respondents on the other end, or synthetic personas? Asking because I ran the same question through eight models and got near-identical answers back, so now I score where they split instead.
@tomveber They are synthetic personas grounded in real behavioral and cultural signal. So you're getting a model's best reconstruction of how a segment would respond based on the data it's built on.
Hey Angad — how does Human Context Protocol actually work under the hood? Retrieval layer, prompting framework, or something else?
Anthropologic
@a_n_prasanth Great question - we are launching the white paper shortly but Tl;DR (a) Finetuning based on thinkers across anthropology, sociology, psychoanalysis (especially divergent thinkers) to understand the "essence of interpretation" - ie how the humanities function in essence (b)local market data ingestions for 239 markets (c) using (a) to interpret (b) and using that to build HCP.
Eight years in and the pitch still fits in five words "zero distance consumer research platform". That's the hard part, most teams would have written three paragraphs and said less.
Upvoted. Will be sticking around with intrigue to see which questions you run live today, that's a bolder demo than any recorded walkthrough.
Congrats @angad_chowdhry!
Anthropologic
@srinivasa_rao_chunduru Thank you so much! Yes, 8 years in and the story hasn't changed. Please do login and use the free credits!
Serand
The 239 markets and 100+ language coverage really stand out. That could make research across different regions much easier without needing separate tools.
Anthropologic
@maali_baali yes - thats the plan. take it for a spin? $500 worth of credits available with the code.