Traditional research is deep but slow. Social listening is fast but shallow. LLMs are fluent but culturally blind. Anthropologic reads the whole internet through our 'Human Context Protocol' to uncover consumer, category and cultural truths. Nine workflows, 239 markets, 100+ languages. Research, innovation and foresight answers in minutes.
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I just used the product and ran discourse, trend, survey and anthropology question and the results are quite insightful and awesome. Ability to get insights so fast addresses the core gap in the current marketing value chain. Will try other features around creative testing, discourse, segmentation etc
@venugopal_ganganna Thanks Venu. Keen to get your take on segmentation - do the same question on India vs Germany and it will give some fun variation, different sources, etc.
I want to understand where fitness is headed. People are far more fitness aware today, driven largely by social media. Run clubs and events like Hyrox and Ironman are growing bigger and more profitable every year.
So what other competition formats are actually pulling people in? And how do you run something like this live?
@sandeep_kumar_g you can run it live on anthropologic.quilt.ai but give me ten mins let me run it for you :D
@sandeep_kumar_g
Trends (used US as a market, you can select anyone) : https://anthropologic.quilt.ai/pipelines/6aa90ed33311a0728066b4ee
Futures (simulated worlds 5-10 year horizon) https://anthropologic.quilt.ai/pipelines/6aa90eaa3311a0728066b4e9
hope this helps!
@angad_chowdhry Congratulations on the launch!
I always wonder how we can close the loop on various aspects of understanding and actioning upon market insights. I run a few D2C brands myself, and I often like to understand consumer behaviour and get some actionable points which can be deployed in my ads and then close the loop by understanding how the new ads moved the needle.
Currently I am trying to scale a D2C brand for mosquito zappers in India, especially for travellers and car owners. I wonder what kinda insights I can gain with Anthropologic that can be used for improving our advertisements and brand positioning in the Indian market. Cheers!
@saurabhindoria hey Saurabh - i'm assuming its a mass market product? i think the question you need to also consider (help me here) is what is the adjacent set (beyond other mosquito zappers)? like, when a person buys you what else are they buying? i always buy mosquito repellant along with travel sickness pills for example...
@saurabhindoria while you are considering your answer here is the future of the category :D https://anthropologic.quilt.ai/pipelines/6aa913103311a0728066b508 - some of it is general but might inspire for positioning and future roadmap :D
@saurabhindoria and here are some interesting insights from today in the USA https://anthropologic.quilt.ai/pipelines/6aa9132f3f287350de0461be - if you wanted some advice, reading between the lines, i think a good content strategy for you would be ASMR / Zappers content :D
@saurabhindoria interestingly the ontology suggests to position it as a purification appliance not a functional appliance :D https://anthropologic.quilt.ai/pipelines/6aa915923f287350de0461d1
I tried "Ask an anthropologist" and appreciated the depth and breadth of the answers. Also liked the relevant references at the bottom. We are a young company and this can be a great way to sense check our approach and put ourselves in the shoes of our customer.
@anumeha_bisaria Thank you! Please do claim your free credits.
Hey @angad_chowdhry
Been working in brand strategy and consumer research for over a decade now, and must congratulate you on building a much needed tool for the ecosystem where the time and resources needed for typical research now come at a premium.
Would love to play around a bit and share my thoughts, I am currently working on a couple of interesting projects. Saw a 500 credit promo on ProductHunt recently, but must have missed availing it in time. Any chance I can still benefit from it?
@sagar_gupta37 hi Sagar - of course set up an account and send me an email ANGAD AT QUILT DOT AI and we will see what we can do!
@angad_chowdhry Thank you, have written.
@hannahawitan Congratulations on getting married and clearly TikTok doesn't know its right next step is to show you home aesthetic content :D
You can run a discourse job on the "what" they are interested in (which weddings, convos around them, etc) but the why you can get from our ontology: https://anthropologic.quilt.ai/pipelines/6aa8fe2dd1f2b8424518413b
Synthetic surveys are awesome. Have done it multiple time and every time great findings
@mohd_aziz_patel thank you!