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Launching today
Anthropologic
The zero distance consumer research platform.
61 followers
The zero distance consumer research platform.
61 followers
Traditional research is deep but slow. Social listening is fast but shallow. LLMs are fluent but culturally blind. Anthropologic reads the whole internet through our 'Human Context Protocol' to uncover consumer, category and cultural truths. Nine workflows, 239 markets, 100+ languages. Research, innovation and foresight answers in minutes.
Curious to know the future of Quick Commerce in India, I personally don't think it's sustainable to be buying household items several times in a day (happening now), we moved from a planned grocery visit that was once a month (or twice) to every day / weekly ordering in Amazon / Flipkart to now.. ordering 4 or 5 times in a day :(
I would like to know the long term impact of this on mindset, thought process, thinking... and relationships. We are headed towards the world of instant gratification!
Quilt & Create
@bhaskara_kempaiah1 Great question. I ran two pipelines for you.
A future / foresight simulator of future of QSR: https://anthropologic.quilt.ai/pipelines/6aa8f3f5d1f2b84245184090
An "ask an anthropologist" to get a "why" behind your question: https://anthropologic.quilt.ai/pipelines/6aa8f1d708670f253fd727d0
The first one will have a lot more data and hedge a lot more, the second one will get to the heart of the matter :D
Hey Angad! The product looks awesome! How do we build human context protocol?
Quilt & Create
@lovejeet_singh6 HCP Is our name for the interpretation layer.
Thousands of connected nodes per market capturing values, symbols, tensions and history, which every incoming signal gets read through. It's the thing that turns "this is what people said" into "this is what it means here." (expert views)
Its built on a grounded research (from social to academia) analysis of 239 markets that is then interpreted via our frameworks and becomes the bedrock for any job that is run on the platform.
A good demo of this is on the "ask an anthropologist" app on the platform, but it layers through all the apps.
Quilt & Create
Hi Product Hunt 👋
We've been building market research platforms for eight years, and we are excited to share our latest product evolution: Anthropologic.
The best brands in the world have contributed to our whole thesis behind Anthropologic: a repeatable, scalable system for closing the distance to consumer, category and culture so brands can make better decisions for the people they serve.
My challenge to the community: what's a question about a market, community or culture you've never been able to get a good answer to? Post it below and I'll run it live today.
Hey, Angad! The product looks awesome, congrats on the launch.
How does Anthropologic evaluate ad creatives for cultural relevance and brand impact?
Would love to know how these insights translate into stronger product positioning and branding.
Congrats, Angad! The focus on cultural context is intriguing. Could you share an example where Anthropologic reached a different conclusion from a standard AI research tool because of that context? Would love to see what the difference looks like on a real research question.
Quilt & Create
@gautam_a1 Hey Gautam - many many examples.
A few come to mind: ask an anthropologist + trends + discourse + segmentation have all reached the same conclusions as offline research, multiple times. So thats a big insight for us.
On your question on "other LLMs" - since this is not technically an LLM it not fair to compare but you can ask any question on the app and compare with same question on LLM you should have your answer :D For example, I ran this on ChatGPT and on ask an anthropologist. Ask an anthropologist gave a POV. ChatGPT gave me a list. https://anthropologic.quilt.ai/pipelines/6aa8f593d1f2b842451840c7
Hey Angad — how does Human Context Protocol actually work under the hood? Retrieval layer, prompting framework, or something else?
Quilt & Create
@a_n_prasanth Great question - we are launching the white paper shortly but Tl;DR (a) Finetuning based on thinkers across anthropology, sociology, psychoanalysis (especially divergent thinkers) to understand the "essence of interpretation" - ie how the humanities function in essence (b)local market data ingestions for 239 markets (c) using (a) to interpret (b) and using that to build HCP.
Really interesting take on market research. I like the idea of going beyond what people say and trying to understand the "why" behind the behaviour.
I have worked around lending and pricing, so this got me thinking....when a borrower says they want the "best" loan, what does that actually mean to them? Lowest rate, lower monthly payment, fewer fees, faster approval, less hassle, or just a lender they trust ?
Would be really interesting to see how the answer changes across different browser segments and markets.
@angad_chowdhry , would love to see you run this one live!