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Traditional research is deep but slow. Social listening is fast but shallow. LLMs are fluent but culturally blind. Anthropologic reads the whole internet through our 'Human Context Protocol' to uncover consumer, category and cultural truths. Nine workflows, 239 markets, 100+ languages. Research, innovation and foresight answers in minutes.
Really like what you’re trying to do here. The whole idea of getting beyond what people say and understanding why they actually behave a certain way is pretty interesting.
I’ve worked around lending and pricing, and one thing I’ve always wondered is what borrowers really mean when they say they want the “best” loan. Is it the lowest rate? Lower EMI? Fewer fees? Faster approval? Less paperwork? Or just going with a lender they trust?
Would be cool to see what Anthropologic comes up with here. @angad_chowdhry would love to see you run this one live :)
Anthropologic
@aniket_devarkar Ah thats a big big question.
Borrower Segments: https://anthropologic.quilt.ai/pipelines/6aa8fc5408670f253fd72889 to give you insight into "who". Rest you can avail of your free credits!
Anthropologic
@aniket_devarkar Hi - also ran a what the general theme is (discourse). Have a look: https://anthropologic.quilt.ai/pipelines/6aa8fcedd1f2b8424518412d
Curious to know the future of Quick Commerce in India, I personally don't think it's sustainable to be buying household items several times in a day (happening now), we moved from a planned grocery visit that was once a month (or twice) to every day / weekly ordering in Amazon / Flipkart to now.. ordering 4 or 5 times in a day :(
I would like to know the long term impact of this on mindset, thought process, thinking... and relationships. We are headed towards the world of instant gratification!
Anthropologic
@bhaskara_kempaiah1 Great question. I ran two pipelines for you.
A future / foresight simulator of future of QSR: https://anthropologic.quilt.ai/pipelines/6aa8f3f5d1f2b84245184090
An "ask an anthropologist" to get a "why" behind your question: https://anthropologic.quilt.ai/pipelines/6aa8f1d708670f253fd727d0
The first one will have a lot more data and hedge a lot more, the second one will get to the heart of the matter :D
Anthropologic
@bhaskara_kempaiah1 also @bhaskara_kempaiah1 a follow up for you - I ran a foresight simulator on the future of instant gratification just to test it ha ha https://anthropologic.quilt.ai/pipelines/6aa8f1f1d1f2b84245184058
@angad_chowdhry Thanks
Anthropologic
@bhaskara_kempaiah1 NP! Please email me or the team if you want to go deeper into these subjects! Or need more credits !
Hey, Angad! The product looks awesome, congrats on the launch.
How does Anthropologic evaluate ad creatives for cultural relevance and brand impact?
Would love to know how these insights translate into stronger product positioning and branding.
Anthropologic
@sebin_joseph Hi - we ground the asset in cultural codes that are constantly updated. there are two types - fundamental codes (from the ontology - e.g. India general preferences are X/Y) and transitory codes (from moden culture - e.g. today india really loves this meme format). Taken together they give a POV on the cultural relevance. Now, on brand impact, a little tricker. There is the easy part of showcasing brand impact by comparison to others. the harder part is extracting the VALUES that are implied in the ad and seeing whether these are on brand / on category etc. Thats also fun. There are a bunch of free jobs you can run - please do so and let me know how you fare!
Hey Angad! The product looks awesome! How do we build human context protocol?
Anthropologic
@lovejeet_singh6 HCP Is our name for the interpretation layer.
Thousands of connected nodes per market capturing values, symbols, tensions and history, which every incoming signal gets read through. It's the thing that turns "this is what people said" into "this is what it means here." (expert views)
Its built on a grounded research (from social to academia) analysis of 239 markets that is then interpreted via our frameworks and becomes the bedrock for any job that is run on the platform.
A good demo of this is on the "ask an anthropologist" app on the platform, but it layers through all the apps.
Hey Angad, this looks so powerful, while being fun. Would it be possible to find out how many real human listeners a platform like Kuku FM has (on its way to IPO), and what kind of real revenue it generates in different markets. I've dug as much as I can, and I can't find a single listener through my rudimentary and highly limited search methodology!
Anthropologic
@siddhanta_pinto you could try running a segmentation? might give some insight on the people behind the fans.
Looks super interesting, question - how does the synthetic survey works where does the human context protocol figure in this workflow ?
Anthropologic
@venu_ganganna The HCP powers everything. Pasting an answer I gave another commentator here
" (a) Finetuning based on thinkers across anthropology, sociology, psychoanalysis (especially divergent thinkers) to understand the "essence of interpretation" - ie how the humanities function in essence (b)local market data ingestions for 239 markets (c) using (a) to interpret (b) and using that to build HCP."
So technically the HCP is like having the essence of the market distilled in a humanities forward way. This is super critical in all the workflows - cause it allows us to take the information from a market and get the meaning behind it in a sensible way.
For the survey (VOX) the ontology does something mental - it essentially generates, based on the market data (and all the years of thinking thats been done by thinkers in that market + social media historical data sets) 50,100, 200 "personas" and simulates how they react to the questions. So at the start its not demographic but cultural-psychographic. Not to boast but so far testing has shown fairly similar answers to public surveys.
Anthropologic
Hi Product Hunt 👋
We've been building market research platforms for eight years, and we are excited to share our latest product evolution: Anthropologic.
The best brands in the world have contributed to our whole thesis behind Anthropologic: a repeatable, scalable system for closing the distance to consumer, category and culture so brands can make better decisions for the people they serve.
My challenge to the community: what's a question about a market, community or culture you've never been able to get a good answer to? Post it below and I'll run it live today.