1stCollab
Fully-automated, ROI-optimized influencer marketing platform
578 followers
Fully-automated, ROI-optimized influencer marketing platform
578 followers
1stCollab is the fastest way to test, optimize, and scale your influencer program. Instantly source thousands of creators, and let our platform handle everything — outreach, negotiations, contracting, payments, and taxes — all while maximizing ROI.
Free Options
Launch Team / Built With
1stCollab
Hey Product Hunt! 👋 I’m Leon, Co-founder & CEO of 1stCollab.
After a decade at Pinterest, I kept seeing brands struggle with influencer marketing–even with all the influencer platforms out there. All platforms today still:
require tons of manual work to manage each creator, and
assumed you were an influencer marketing expert, with knowledge of how to evaluate, price, and contract with influencers to get results.
We built 1stCollab to be the first influencer marketing platform that’s:
Fully automated: Instantly source thousands of creators and let us handle everything–outreach, contracting, payments, and taxes–all the way to creators sharing authentic, high-quality content.
Performance optimized: We bid across thousands of creators, estimate ROI using hundreds of real-time engagement signals, and use proprietary pricing + conversion data to help you get the best creators at the best prices.
With 1stCollab, you can:
Launch your very first influencer campaign in under an hour–no manual sourcing, crafting outreach messages or influencer expertise needed. See results within 1–2 weeks as creators start posting.
Effortlessly scale successful campaigns to thousands of creators–we’ve powered some of the largest influencer campaigns on social media, all in a completely automated way. No more expanding headcount just to scale your influencer program.
We built 1stCollab to make influencer marketing finally easy–so teams can focus on strategy and creativity, not CRMs, process and spreadsheets of todo lists.
Try our free creator search and recommendations, and let us know what you think! We’ll be hanging out here all day answering questions and would love your feedback. 🙌
Curatora
@leon__lin Reminds me of how AppSumo democratized access to great software 1stCollab seems to be doing the same for influencer collaborations. Super smart execution!
Saywise
@leon__lin Congrats on the launch and upvoted!
1stCollab
@cksaywise Thanks for the support!
Taskade AI Mobile: Supercharge Workflows
@leon__lin Congrats again!
Cal ID
Congratulations on launching 1stCollab! Fully automated influencer marketing with ROI optimization sounds incredible. I supported your launch and wishing you tremendous success!
1stCollab
@sanskarix Thanks so much for the support!!
Congratulations on the launch, this looks amazing! If someone’s already running campaigns manually, how easy is it to switch existing creator relationships onto 1stCollab?
1stCollab
@tarak_duggal Many of the brands we work with had existing influencer programs that they wanted to scale and/or optimize and so we’ve made it really easy to onboard existing programs. A few ways we make it easy:
Brands can give us a CSV of existing influencers, posts, or contracts and we’ll upload those creators as existing partners on 1stCollab. The brand can then let us know if they want to exclude those partners from 1stCollab outreach. We’ll even track all the metrics for those partnerships for free on 1stCollab so brands can easily monitor metrics of existing partners / campaigns.
Brands can also give us existing contracts and we can migrate those contracts onto 1stCollab so that the execution of those contracts will happen automatically.
Of course brands can always run completely new campaigns on 1stCollab in parallel with campaigns they run in house. They can even run the same campaign on 1stCollab to A/B test the performance of our platform (we actually encourage brands to do this so they understand the performance lift of running campaigns through our platform).
Triforce Todos
This is the first influencer tool I’ve seen that actually removes the busywork instead of just adding another dashboard. Great work team!
1stCollab
@abod_rehman Thanks so much for the kind words! We've worked hard to figure out how to fully automate a complex, important, but also incredibly time consuming process.
Agnes AI
Frankly having been searching for influencer marketing tools for a while, but very few satisfied me... hope 1stCollab could be the one! Curious - how frequent do you update the trendy influencers list?
1stCollab
@cruise_chen We actually do more than update a single list. We keep a database of hundreds of millions of creators and many billions of pieces of content updated. Most of the best creators will be updated once a day, while we strive to update even the long tail within 2-3 weeks.
And any time we update a creator, we'll update their ranking in search results and recommendations, so any time you try and find creators, you should be seeing fresh results that represent very recently engagement.
We are active customers of 1stCollab and it is by far the best influencer marketing platform we have used to date. Really excited to see this formally go live!
1stCollab
@christopher_chang3 Excited for the new campaigns we're launching!
Congratulations on launching today! Fast payments and clear deals are game changers. How do you plan to keep creators engaged long term?
1stCollab
@sohan_patil Great question! Our point of view is that we don't want to re-engage all creators long term, but high quality creators who create great sponsored content. For those creators:
We have a creator version of our product and those creators will automatically get matched to new campaigns. They'll be able to apply to any new campaign that's relevant to their content, ensuring they can plan future collaborations.
If you do a partnership and performed well and were rated highly by the brand, we're more likely to sign you on to a repeat or longer term partnership with the brand as well as outreach to you for future campaign opportunities.
We'll also invite your manager onto the platform as well if you're a managed creator, to make it easy for your entire team to help manage your partnerships on 1stCollab.
And of course, because we're a two sided marketplace, the more brands we can onboard and more campaigns we can start, the more opportunities we can give creators.