Syncly is an AI-native social listening platform that analyzes social content from text to video. Syncly extracts content, creator, and consumer insights from audio, visuals, and on-screen context, not just captions and comments, across TikTok, Instagram, YouTube, and more. From enterprise leaders like Kimberly-Clark and Clorox to fast-growing brands like Neuro, teams use Syncly to get full visibility across every social channel and make faster, smarter decisions.
This is the 4th launch from Syncly (YC W23). View more
Syncly Social
Launched this week
Syncly Social lets you find creators by what's actually in their videos, not just profile metrics. Describe your ideal creator in plain English ("clean minimal aesthetic, morning routine content, mentions skincare brands organically") and our AI searches inside video content to find matches. Unlike traditional tools that filter by follower count and categories, Syncly analyzes visuals, speech, tone, and brand mentions across every frame.
Free Options
Launch Team
Super useful! But how will you detect organic brand mentions vs paid promotions or scripted content? Like can that really be modeled by ai or will it always need human judgement??
Syncly (YC W23)
@lak7 Hi Lakshay, Great question! We’re not using AI to directly classify organic vs. paid yet.
Instead, we combine signals like platform labels to infer whether something is sponsored.
Guys, can I use the platform to hire influencers who work in the domain of our product? We'd like to reach out to influencers on youtube that work with products in our space, but there is no tool today that does this easily, we just go by searching on youtube with text
Syncly (YC W23)
@chintant Right now, we support influencer discovery on TikTok, but YouTube is coming soon, so stay tuned. In the meantime, for YouTube, you can still surface relevant influencers through social listening by identifying creators already talking about topics in your space.
Nice launch! How fast does the search run across large volumes of video content?
Syncly (YC W23)
@ermakovich_sergey Hi Sergey, thanks for the question. It depends on the scale, but most searches are complete within about a minute.
Syncly (YC W23)
Hey Product Hunt!
I'm Joseph, co-founder of Syncly. We've been working on AI-powered social listening, and today we're excited to launch Creator Discovery.
The problem we kept hearing from brands and agencies: finding the right influencer still means scrolling through endless profiles, guessing from follower counts, and manually watching content to check if someone's actually a good fit.
What we built: describe your ideal creator in plain English, and Syncly searches inside the actual video content to find them. Visual aesthetic, spoken brand mentions, storytelling style, content format - all searchable without a single filter dropdown.
A few things that make this different:
Content-first, not profile-first. We analyze what creators show, say, and feel in their videos - not just their bio and follower count.
Natural language search. Type "clean minimal apartment, morning skincare routine, conversational tone" and get results. No complex filter setup needed.
Find real advocates. Syncly detects organic brand mentions from actual speech in videos - no hashtag or tag required. Find people who already love your brand without knowing it.
We'd love for you to try it and share feedback - what search would you run first for your brand?
Free trial
Demo