Hey PH 👋 I'm Apurva — founder of Optimly and former Head of Product Insights at Discord, where I watched the shift from search to AI start to quietly reshape how buyers find products. I've spent 15 years reading platform shifts at Microsoft, Meta, and Discord. The pattern is always the same: most teams optimize for the old system while the new one is already running. Right now, everyone's chasing SEO, GEO, AEO — treating AI like a search index to rank in. But AI agents don't rank brands. They recommend them. To buyers. Based on what they believe. That's a fundamentally different game. Optimly shows you what ChatGPT, Claude, Perplexity, Gemini, and Copilot actually believe about your brand — and whether those beliefs are helping or hurting you with buyers. The fix isn't more content. It's teaching the model the right story. Optimly helps you do this in four steps: 1) Define: Uncover your Brand DNA: what your brand stands for and how AI has already interpreted it 2) Diagnose: See exactly what 5 AI models believe about you, and where those beliefs break down 3) Fix: Push the right narrative into the knowledge layers AI draws from 4) Monitor: Track whether AI perception and beliefs are shifting over time Try it free today — and drop a comment if you’ve tried out other methods for GEO or AEO recently. We'd love to hear what you think of our approach. 🙏

Optimly

Earn Agent Trust. Win Buyer Referrals.

Earn Agent Trust. Win Buyer Referrals.