Intercom on Product Management

The ultimate resource for aspiring product managers

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#3 Product of the WeekFebruary 11, 2015

Drawing from some of the best posts on our blog, Intercom on Product Management offers guidance on the tough decisions you need to make as a product manager.

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Ryan Hoover
Ryan HooverPro@rrhoover · Founder, Product Hunt
Awesome work @destraynor, @jaycee001, and team. Intercom has one of the best blogs on product management, a craft that's often misunderstood in part because of a lack of education and fuzziness around what it really is. Here are a few other product-focused people/blogs to follow: - @evanish: - @jasonyogeshshah: - @allanberger and @__tosh from Blossom: - @andrewchen: - @joshelman: - @kennethn:
Richard Penner
Richard Penner@richardpenner · Co-founder, Figure 1
@rrhoover great list, thanks!
Adam Kazwell
Adam Kazwell@kaz · Product manager/observer
Looking forward to reading this book! While on the topic, here are some more product-focused blogs: and a Twitter collection of product-related tweets:
Nick Zieber
Nick Zieber@nzieber · Tech & Startups Community in Hong Kong
@rrhoover Pure gold.
Serge Salager
Serge Salager@sergesalager · CEO, RetargetLinks
Thanks for the extra sources @rrhoover
Ben Yoskovitz
Ben YoskovitzHunterHiring@byosko · Entrepreneur, investor & author
Just saw this. Going to download and read it. Intercom does a lot of things very smartly. Interesting approach to getting the book too--you have to share it via email with two friends.
John Collins
John CollinsMaker@jaycee001 · Director of Content, Intercom
Thanks for all the upvotes and positive comments. I edited the book, which was mostly written by @destraynor, but happy to take any questions here.
Benjamin Hoffman
Benjamin Hoffman@benhoffman_ · Software Engineer
@destraynor @jaycee001 downloaded and plan to read this week. can you elaborate on the awesome invite-2-friends flow from both high level (howd you come up with that, whos idea was it) as well as details (what stack / tools did you use to implement). id also love to hear about the conversion rate as i assume you'd see a higher drop off for downloads. im definitely going to read the book but that invite 2 friends hack is an awesome idea.
John Collins
John CollinsMaker@jaycee001 · Director of Content, Intercom
@destraynor @benhoffman_ We toyed with a number of ways that people could "earn" the book without necessarily having to pay for it. There was a lot of internal debate but we think this mechanism helps ensure people value it and won't just download it and forget it. In terms of the implementation, it's running on Intercom of course ;-)
Elke Fleing
Elke Fleing@elke_fleing
@destraynor @benhoffman_ @jaycee001 Great book - thanks! - and an inventive idea to let people 'pay' with a recommendation. Only thing I didn't feel good with: I had to invite people BEFORE I could check if the book is good or not. Luckyly it's great, but what about my reputation as a consultant, if the book I recommended contained bullshit? And I think lot's of people might be afraid of this. Why you don't switch to LaterPay or something similar, so people first can check if they like the book and recommend THEN?
Clark Valberg
Clark ValbergHiring@clarkvalberg · CEO at
Just gave this a run through. Loads of super relevant insights for anyone in product design.
Steve Caldwell
Steve Caldwell@stevecaldwell · CEO, Strap
Great stuff - big fan of @destraynor and his philosophy after hearing his talk at Launch Incubator on TWiST -
Benjamin Hoffman
Benjamin Hoffman@benhoffman_ · Software Engineer
@destraynor @stevecaldwell i LOVED that talk. super high quality. got a copy of the slides and re watched it
Louis Galipeau
Louis Galipeau@muloka · Product Manager / DJ
@benhoffman_ Got a link handy for the slides?
Des Traynor
Des TraynorMakerHiring@destraynor · Co-founder Intercom
@stevecaldwell Thanks Steve