Boodle

So to give you a little background on the app; I'm a videographer by trade and run my own filming company. There are times when there is a lot of running around the country, staying in some of the more exotic Premier Inn locations such as Watford Gap... What I found when living in this way, the impulse spending was getting a bit out of hand and started looking far an app that would give me a little accountability and let me save the money I would otherwise have frittered. There was nothing obvious that I could find.Naturally, this led me to the big apps- which are great, but the way they work is essentially setting budgets and limits on your spending in order to help you reach the savings goals (pension, credit rating, ISA's etc) which is all well- but in this I found 2 problems. Budgets and limits are negative. Goals should be about experiences too. Boodle aims to bridge that gap. It's much more positive to celebrate someone saving money than notifying them their budget has been reached. As for savings goals- It's important to get in the habit in an engaged way. For example, the gig ticket for £100 is actually forgoing 14 coffees, taking lunch into work 6 times and having a fakeaway instead of a takeaway. Users can save on the little things they like to indulge in the big things that they love. The long term aim is to get users more aligned with the behaviour of saving. In the current financial climate- micro saving is just as important as saving in general. In time, it would be the hope that Boodle can offer education around financial products and maybe even begin to offer them