Pancake is the Vercel for GTM. It gives you the building blocks to deploy any go-to-market idea from your favorite AI agent, such as Claude or Codex: a GTM Brain, sending infrastructure, and 40+ data providers and enrichment, all accessible through one MCP connection.
This is the 2nd launch from Pancake. View more
Pancake
Launching today
Pancake is the Vercel for GTM.
It gives you the building blocks to deploy any go-to-market idea from your favorite AI agent, such as Claude or Codex: a GTM Brain, sending infrastructure, and 40+ data providers and enrichment, all accessible through one MCP connection.
Free Options
Launch Team / Built With
Tines The single, secure environment for agents, apps, and automations.
Promoted
Hey Product Hunt 👋
We hit #1 here in May, then rebuilt almost everything. Here's why.
Claude and Codex can already plan your go-to-market. They can't run it: no data to find the right people, no way to reach them, no memory of your business.
Pancake is that piece. One MCP connection gives your agent:
• a GTM Brain that learns your business, ICP and voice from your website
• 40+ data providers and enrichment
• sending infrastructure, from your own accounts
Describe who you want to reach in one sentence, and Pancake turns it into a Play that keeps finding leads, each with the reason they fit. Your agent decides, Pancake runs it. And if you'd rather click than prompt, there's a full app too.
Two early customers, in their words:
- "I'm running all of my GTM in Codex using Pancake." Pierre-Alexandre, CEO of Kinro
- "One Pancake Play replaced all our inbound tools." Adi, co-founder of AgentMail
What's the first GTM idea you'd deploy? We're here all day.
@tricomte Congrats on the relaunch Tristan! are most people using it through Claude or the app so far?
@aryan_thakore it's 50/50 actually but those using it through Claude & Codex have 5x more usage than the other users.
@guillaume_marquis3 I see, it looks promising, I'll definitely give it a try!
@aryan_thakore go for it! -> pancake.ai
@annerjiao Thank you! The tools might be the same, but each company brings its own product, audience, positioning, and voice. That’s what the GTM Brain captures. Pancake helps you execute, but your understanding of your customers and what makes you different still matters 🥞
Congrats on the Launch Pancake team !
What kind of company does it target ? Like is Pancake suitable for solo-preneur starting some small side project business ideas ? :)
@qchuret Thank you Quentin! Yes, Pancake works great for solo founders and small side projects too :) It’s mainly focused on B2B. What are you working on? 🥞
For 99$, do I get a pile of super qualified leads or a pile of pancakes ? I don't get it and I am not sure what I'd prefer !!
Congrats on the launch !
@vicgrss The leads come first, pancakes are on me when we meet 🥞 Thanks for the support Vic!
Such a smart way to go about it!
Been testing a few things.. I think you nailed it!
Leveraging Claude & letting users use their own local context is awesome! 🙌
@nic_trn Thank you! Your agent already knows so much about your business. We wanted to give it the tools to put that context to work 🙌
Hey Product Hunt 😼
I’m Will, co-founder of Pancake 🥞
Your agent can build your product. We built Pancake so it can help you find your next customers too.
Give Pancake your website and it builds your GTM Brain: your ideal customers, positioning, competitors, and more. Then use Pancake, Claude, or Codex to find relevant leads and run your GTM workflows.
We’ve worked hard on this, with a lot of testing, honest user feedback, and rebuilding along the way. Huge thanks to everyone who helped shape it ❤️
We even jumped out of a plane for the launch. Answering your questions here should be less stressful 🪂
Give it a try and tell us what you think!
@quentin_le_gall3 Thank you, Quentin! It’s been a while since the Basalt days 🫡 Still on your PH profile!