Launching today
Pawse.ai
An acoustic regulation system for dogs
83 followers
An acoustic regulation system for dogs
83 followers
Most dogs left alone for four or more hours show measurable stress responses. Most apps respond with playlists. Pawse.ai is an acoustic regulation system for dogs. It plays scientifically structured audio through your Apple TV or iPad while you're out, frequencies and patterns calibrated for canine hearing, not human preference. You start and stop it from your phone, anywhere. BETA TestFlight links live on https://pawse.ai Five modes: Sleep, Home Alone, Loud Noise, Travel, and Vet Visit.
Pawse.ai
@katherine_munoz Congrats on the launch Katherine, interested to know how you're measuring dog response?
Pawse.ai
@zolani_matebese Thank you for your message Zolani! Right now in Beta it's owner feedback: guardians rate how their dog responded after each session, and that data feeds back into the adaptive loop. It's behavioural observation rather than physiological measurement, which is an honest limitation.
The longer answer is the Pawse Tag. It's a collar device we're building that measures what the dog actually hears in real time, detects bark events and stress indicators, and correlates that data directly with session output. That closes the loop properly: instead of asking the owner how they think the dog felt, we get a direct signal from the dog during the session. The app is the foundation. The Tag is where the measurement becomes real.
Here is a demo rendition:
@katherine_munoz very cool
We turn on the TV for our dog when we leave. We have a husky, and he still hasn’t destroyed the couch :)
And how did you verify that dogs actually like these sounds? Do they cause stress for them?
Pawse.ai
@natalia_iankovych Ha, the TV trick is a classic, and honestly, for some dogs it works well enough. The issue is that TV audio is mixed for human hearing, so depending on what's on, it can be neutral, calming, or genuinely stressful for a dog. A husky watching a nature documentary with high-pitched animal sounds is a different situation from a husky hearing low background dialogue. The couch surviving is the real metric though.
On verification: the honest answer is that we're in beta and relying on owner feedback and post-session behavioural observation right now. The acoustic parameters are built from published veterinary research on canine hearing and stress response, so the foundation is peer-reviewed rather than intuition. But direct physiological verification in real-world conditions is exactly what the Pawse Tag is designed to do: a collar device that measures what the dog actually hears during a session and correlates it with stress indicators like bark events and movement. That's where we move from "the science supports this" to "we measured this dog, in this session, responding this way."
Your husky would be a great test case. Huskies are vocal and opinionated about sound... and many other things😉
mailX by mailwarm
this is so great!! How are you measuring whether it actually reduces stress?
Pawse.ai
@naimz Thank you for your message Naim! Right now in Beta it's owner feedback: guardians rate how their dog responded after each session, and that data feeds back into the adaptive loop. It's behavioural observation rather than physiological measurement, which is an honest limitation.
The longer answer is the Pawse Tag. It's a collar device we're building that measures what the dog actually hears in real time, detects bark events and stress indicators, and correlates that data directly with session output. That closes the loop properly: instead of asking the owner how they think the dog felt, we get a direct signal from the dog during the session. The app is the foundation. The Tag is where the measurement becomes real.
Here is a demo rendition:
Whaat?! So going to test this out. Already shared with friends with dogs. Is there a suggestion on volume?
Pawse.ai
@midori_verity Start lower than you think. The sound should be present in the room but not front-and-center: if you're talking over it without noticing, that's about right.
We have dedicated receiver apps for Apple TV and iPad, so you can run a session through your TV speakers or position an iPad in the room, controlled from your iPhone. Volume on those works exactly as you'd expect: TV remote for Apple TV, iPad volume buttons for the iPad app. If you're on AirPlay, use the speaker itself. iPhone plays straight from the side buttons.
Trust your dog more than the number: if they glance toward the speaker when it starts, drop it a notch. Unbothered and audible across the room, you're in the right range.
Thanks for sharing it with your friends. Would love to hear how it lands and PLEASE send us feedback on any snag you might find.
@katherine_munoz This is such a great idea for dog owners! My mothers volunteers at a shelter a few days a week. I'm going to send this to her. It seems like it could be useful for dogs at the shelter who are stressed and need something to help calm them down.
Pawse.ai
@chargewhat_team Thank you! That genuinely means a lot. Shelter dogs are one of the populations we think about most. The environment is everything a calm acoustic system was designed for: unpredictable noise, no routine, no familiar presence. We haven't run formal shelter trials yet, but the stress profiles we built around, loud noise, separation, unfamiliar spaces, map directly to what those dogs experience every day.
Please do send it to your mother. If she tries it with any of the dogs and has feedback, we'd love to hear it. Real shelter data would be incredibly useful to us at this stage.
built an entire product because your rescue dog had anxiety. thats the best origin story I've seen on here in a while. hope henry is doing better
Pawse.ai
@tina_chhabra Thank you! Henry is doing a lot better. He still has his moments, but the difference from where he started is real.
He's the reason every parameter in this product exists. When you're building something for a dog you know well, you notice things that market research would never surface. The product is better because of him. He says hi!
The branding and concept already stand out. Any real-world testing videos planned?
Pawse.ai
@nithin_raju1 The apps are already on testflight. You are most welcome to try them out:
iphone: https://testflight.apple.com/join/NV448bpz
iPad: https://testflight.apple.com/join/4v6tXZ7q
AppleTV: https://testflight.apple.com/join/mmp4fKtD