Denovo
Build and run your business while you sleep.
886 followers
Build and run your business while you sleep.
886 followers
Got a business idea? Let's Denovo it! Denovo turns any idea into a fully operational startup that runs autonomously. Give your idea and go to bed. Denovo evaluates your idea, builds your pitch deck, business plan, promotional videos, and your full-stack web application, and it runs your startup engineering, business development, and social media while you sleep.
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Render: Get up to $100K in startup creditsCloud infrastructure for founders who want to move fast and NOT break things
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Love this direction. What type of businesses is @Denovo best for from your POV? What are your first users building?
@fmerian Great question! Here's what we're seeing from 10,000+ projects on the platform:
📊 Our top 3 categories right now:
E-commerce — By far the biggest. Solo founders spinning up DTC brands, dropshipping ops, and niche stores. Denovo handles everything from brand kit to storefront to automated marketing — so it's a natural fit for e-com founders who want to launch fast without a team.
Consumer SaaS — App ideas, productivity tools, subscription products. These founders love the pitch deck + financial projections combo — they're building to raise.
Marketplaces — Two-sided platforms. These are the most ambitious ideas on the platform. They use Denovo to validate fast before committing to a full build.
The surprising insight? B2B SaaS + Enterprise SaaS combined nearly match Consumer SaaS. We're seeing more serious, revenue-focused founders than we expected — not just side-project builders.
Where Denovo shines most: Any founder who has the idea but not the team. If you're a solo operator or a tiny team trying to go from zero to market-ready in a few days.
The autonomous GTM is the real unlock — once your startup is built, Denovo actually runs your lead gen, social, and outreach while you sleep. That's why e-commerce and SaaS founders stick around.
🚀 TL;DR: Best for solo founders and lean teams building e-commerce, SaaS, or marketplaces who want to go to market instantly.
interesting! I assume you're dogfooding @Denovo, so 10k+ projects is a significant success metric. keep up the great work!
@fmerian Yes, Denovo is running Denovo itself haha
@saverio_pulizzi3 Recently, vibe code is trend. But important thing is which problem to solve. I think Denovo AI can help this issue efficiently. I was shocked that this software provides almost everything (revenue potential, pitch deck, promo vide, even webapp). But maybe quality of these result is important. I will use this service in 1 month free trial~!
lfg! make sure to add your review here: https://www.producthunt.com/products/denovo/reviews/new
@chunhee You nailed it — vibe coding is exciting, but knowing what to build matters way more than how to build it. That's exactly the gap Denovo fills.
The shocking "it does everything" reaction is something we hear a lot 😄 But you raised the right follow-up: quality matters. Here's how we think about it:
Every output — pitch deck, business plan, financials, branding, webapp — is generated through a conversational AI co-founder, not a one-click template. That means you can push back, refine, and iterate on every single asset until it's exactly right. Don't like the logo? Tell it to go bolder. Financial projections too conservative? Say so. The agent adapts to your direction.
We also pull in real market data, competitor analysis, and legal references — not generic filler. The pitch decks include actual TAM/SAM/SOM research. The legal docs cite real statutes. The financial models use industry benchmarks.
Is every first draft perfect? No. But the iteration loop is instant — and that's the real unlock. Instead of waiting 2 weeks for a freelancer to revise, you get v2 in 30 seconds.
Enjoy the free trial — would love to hear what you build and how the quality holds up for your use case! What problem are you thinking of tackling first? 🚀
The promise of truly automated business operations is something many founders have been chasing for a while, and it looks like Denovo is making a serious run at it. Curious how it handles edge cases and human-in-the-loop moments when things go off-script; that's usually where these systems get tested. Excited to see how early users are finding it in the wild. - Jason
@jasonhowie Appreciate the thoughtful take, Jason — and you're right, that's exactly where the real test is.
Here's how we handle it: Denovo splits the world into two lanes.
Lane 1 — Autonomous. The predictable, high-volume work that buries founders: generating the brand, building the deck, writing outreach, posting content, enriching leads, following up. This runs 24/7 without intervention. It's where 80% of early-stage time gets wasted, and it's rock solid.
Lane 2 — Human-in-the-loop. Anything high-stakes hits an approval gate before it executes. The agent drafts the response, surfaces the context, and asks "should I do this?" — the founder approves, edits, or redirects.
The key design choice: the agent doesn't fail silently. When something goes off-script, it doesn't guess or hallucinate a decision. It escalates with context — "here's what happened, here's what I recommend, here's the tradeoff."
The founder makes the call with full information instead of discovering a mess after the fact.
What's a specific off-script scenario you'd want to throw at it? Always looking for edge cases to stress-test 👀
frame this, ?makers
@fmerian Thanks for the kind words! Here's how we frame it:
Most "automation" tools today automate tasks. Connect this to that. Trigger a zap. Run a workflow.
Denovo automates the business.
Not one step — the entire chain: idea → business plan → brand → pitch deck → website → lead generation → outreach → content → analytics. Then it keeps running, autonomously, 24/7.
The way we think about it internally: every founder deserves a full team, even if they can't afford one. A strategist, a designer, a marketer, a sales rep, an analyst — all rolled into one AI co-founder that works while you sleep.
That's the frame: not another tool in the stack — a replacement for the stack itself. 🚀
The tagline is bold. I'm curious about where the actual failure surface is - running a business autonomously means handling exceptions constantly. A customer disputes an invoice, a supplier changes terms, a hire doesn't work out. How does Denovo handle the stuff that falls outside the expected playbook?
@mykola_kondratiuk Really sharp question — this is exactly the right thing to stress-test.
Honest answer: Denovo doesn't pretend to replace human judgment on high-stakes exceptions. That would be reckless. Here's how we actually think about it:
The 80/20 split. ~80% of early-stage startup work is predictable and repeatable — generate the brand, build the deck, write outreach emails, post content, enrich leads, follow up. That's the work that buries solo founders. Denovo owns that entire layer autonomously.
The other 20% — the exceptions you're describing — stays with the founder. But here's the difference: instead of drowning in the 80% and handling exceptions, you're only handling exceptions. Your cognitive load drops dramatically.
In practice, the agent surfaces decisions rather than making them silently. Invoice dispute? The agent flags it and drafts a response — you approve or edit before it sends. Supplier changes terms? It pulls the new terms, highlights what changed, and asks you how to proceed. It's not autopilot with no steering wheel — it's autopilot with the founder as the pilot who only gets called to the cockpit when it matters.
We also built approval gates for anything that touches money, external communications, or irreversible actions. The agent literally pauses and asks "should I do this?" before executing. So the failure surface you're worried about has a human checkpoint on every high-risk path.
The real unlock isn't "AI runs everything perfectly." It's "AI handles the grind so the founder has the bandwidth to handle the exceptions well."
What's the gnarliest edge case you've seen kill an early-stage startup — the one you'd want to throw at us first? 👀
That's actually the right call. The tools that try to automate everything including edge cases tend to create more chaos than they solve. Keeping humans in the loop for high-stakes exceptions isn't a limitation - it's a design principle worth being explicit about.
@mykola_kondratiuk Exactly — and thank you for framing it that way. "Design principle, not limitation" is precisely how we think about it internally.
The temptation in AI is to chase full autonomy as the end goal. But we learned early on that the founders who succeed aren't the ones who disappear — they're the ones who get freed up to focus only on the decisions that actually matter.
Denovo's job is to make sure those high-stakes moments are the only things on your plate — not buried under 50 hours of grunt work you couldn't get to. 🚀
Good luck with the launch. Genuinely rooting for this one.
As a founder, you know the drill - Loads of paperwork to incorporate, to raise funds, to actually get started and keep running.
There's now an AI for that, a mission control for running a business, from idea to $$$.
S/O to Saverio and the @Denovo team 👏👏
@fmerian This means a lot — thank you! 🙏
You nailed the pain. Every founder starts with fire in their belly and then immediately gets buried in paperwork, legal setup, pitch decks, branding, financial models, lead gen... the list never ends. By the time you're done setting up, half your energy is gone.
That's exactly why we built Denovo — so founders can skip straight to the part that matters: building something people want and getting it to market. The AI handles the rest, 24/7.
Appreciate the shoutout! 🧡
What's the one startup task you wish you could just hand off completely and never think about again? 👀
definitely the admin and legal stuff - the type of low-value tasks that takes countless time while you just want to build, ship, and grow your business
@fmerian Exactly — and that's the trap. Admin and legal work feels "quick" but it compounds ruthlessly. An hour on ToS, an hour on privacy policy, an hour on an NDA, an hour sorting invoices… suddenly you've lost a full week and haven't talked to a single customer.
The execution layer here makes sense. The part I want to understand is the strategy layer.
When the system is running your GTM and it hits a decision point, say two customer segments are converting but at different LTVs, does Denovo make the call, or does it surface a choice and wait? Because a system that always waits isn't really autonomous. And one that always decides needs to have a strong prior on what the founder actually values.
How is that tension handled right now?
@ivaylotz This is the best question we've gotten today. And you're right — that tension is real.
Here's how we handle it with a three-tier decision framework:
Tier 1 — Act autonomously. Low-stakes, reversible, high-frequency. Sending the next email in a sequence, posting scheduled content, enriching a lead list, pulling analytics. No reason to wait. The system executes and logs.
Tier 2 — Act, then inform. Medium-stakes, reversible with effort. The agent makes a reasonable default decision based on the founder's stated goals, executes it, and surfaces a summary: "I shifted 60% of outreach toward Segment A because their reply rate is 3× higher. Here's the data. Want me to adjust?" The founder can course-correct, but momentum isn't lost waiting for a reply.
Tier 3 — Surface and wait. High-stakes, irreversible, or ambiguous. This is your LTV scenario. The agent would surface: "Two segments are converting. Segment A: lower volume, $1,200 LTV. Segment B: higher volume, $400 LTV. Based on your runway and goal (profitability vs. growth), here's what I'd recommend and why. Your call." It doesn't just present data — it gives a recommendation with reasoning. But it waits.
The "strong prior" problem you're describing — we solve it during onboarding. When you set up your GTM, the agent asks what you're optimizing for: speed to revenue, market share, margin, or fundraise-readiness. That becomes the decision lens for every Tier 2 call. A bootstrapped founder optimizing for cash flow gets different autonomous behavior than a VC-backed founder optimizing for growth.
Is it perfect? No. The boundary between Tier 2 and Tier 3 is the hardest design problem in the product. We're constantly tuning it based on real founder feedback. The honest answer is: we'd rather err on the side of surfacing too many decisions than making one bad autonomous call that costs a founder real money.
The endgame isn't a system that never asks. It's a system that asks less over time as it learns what the founder actually values — through their corrections, approvals, and overrides. Every "no, do it this way" makes the next Tier 2 decision smarter.
Where would you draw the line between Tier 2 and Tier 3 for your own business? That's genuinely the design question we think about every day. 👀
@hamza_afzal_butt Thanks for the great question! Honest answer: very reliable on the 80% that's predictable. Intentionally not autonomous on the 20% that's messy.
Here's what I mean. Most early-stage startup work is repeatable — build the brand, write the pitch deck, generate financial models, send outreach, post content, follow up with leads. Denovo handles all of that end-to-end, 24/7, without you lifting a finger. That layer is rock solid.
But when real-world decisions get messy — a customer pushes back on pricing, a partnership deal needs a judgment call, a market signal requires a strategic pivot — the agent doesn't go rogue. It surfaces the decision to you with context, drafts a recommended response, and waits for your green light.
We built approval gates on every high-stakes action: anything involving money, external comms, or irreversible moves gets paused with a "should I do this?" before executing.
The design philosophy is simple: automate the grind, escalate the judgment calls. The founder isn't removed from the loop — they're just only called into the cockpit when it actually matters. Instead of drowning in 50 hours of busywork and trying to make good decisions, you're fresh, focused, and only handling the stuff that genuinely needs a human brain.
10,000+ projects in, the biggest unlock isn't "AI does everything perfectly" — it's that founders finally have the bandwidth to handle the messy stuff well because they're not exhausted from the routine stuff.
What's one messy decision you'd want to stress-test us with? 👀
let's go spread the word on LinkedIn!
Congrats on the launch of Denovo! This is very interesting!!
How does the platform ensure that these startups don't end up looking 'templated'? Can a founder inject a unique 'human' edge into an autonomous system to ensure they stand out in a crowded market?
@gayatri_sachdeva
Great question — and honestly, this is one of the things we obsessed over.
Denovo isn't a template engine that spits out the same output for everyone. It's an AI co-founder you actually talk to. During the first build, it assumes the style and direction for your business based on the idea you provide.
Afterwards, you can edit every asset - your brand kit, pitch deck, business plan, website, and financials — can be edited through a live conversation with your AI agent. You give it direction, and it builds. You push back, it iterates.
Just like working with a real co-founder.
Same with the Autonomous OS - The founder gives direction and a focus area, and it works for you!
@hustlerv Can't wait to hear what you think, Vojtěch! 🧡
Take your time exploring — start by typing any business idea and watch it come to life. The magic moment is when your full brand, pitch deck, and business plan appear in minutes.
If anything feels confusing or you get stuck, just shout — we're here. Your feedback means everything on launch day. Enjoy! 🚀🍀