Meet Joy, your free AI business matchmaker. Turn business goals into an editable brief without knowing what to build. Our early beta is welcoming its first builders. You choose what to share; introductions are coordinated by email. Builder work is scoped and priced directly.
Hey Product Hunt! We’re Philip and Cristian, the makers of 10xJoy.
You shouldn’t need to know what to build to get help making your business better. Start with your business email, talk through the outcomes you want with Joy, and review a brief in your own words.
We’re launching an early beta and welcoming our first builders. As the reviewed directory grows, clients can see up to three eligible suggestions, choose who to contact, and approve their brief for an introduction coordinated by email with our team. The gallery’s sample builders and email illustrate that journey.
Builders: tell Joy what you do, add a work example, and send your profile for human review.
10xJoy is free to use for clients and builders. Project work, scope, contracts, and payments are agreed directly with the builder.
The aim is simple: a little less friction, a little more joy, and more room for what matters—maybe even that vacation. 🏝️
We’d love your feedback: does Joy make the next step feel simpler?
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What happens if someone starts with one idea and realizes during the conversation that they actually need something else?
@zarnappa_earnoor6478 good question! The end result is an editable brief that you and Joy co-write, so everything is subject to change. Also! Joy loves to recommend surprising solutions and builders to solve your problems. There's also no limit to how many briefs you want to create, so go nuts. :D
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Only showing a few matches could actually make this easier to use. Too many choices can get messy fast.
@james_sanders456 100%! We built in a 3 match cap to start for recs, but that's something we might A/B test in the future. Less decisions, less problems, more vacations. 🏝️
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I like the idea of starting with what you want to achieve rather than having to figure out what to build first.
@filipe_braiman_carvalho7457 good feedback! A lot of this is going to be trial and error to feel out where Joy can be helpful and not introduce yet another block in the road. The client (and builders) should always have the ability to decide what they want to share or not. Also, it can be quite helpful having a non-biased AI 3rd party mitigating in a secure fashion and help you not send anything too damning. :D
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I’ve definitely seen the problem this is solving knowing something needs fixing but not knowing who to ask or even how to describe it.
@vriddhi_mittal27 amen. All clients have their blind spots. It's better to have a trusted advisor in the mix to ask the right questions and help frame their needs in a way to better meet goals.
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What happens if someone starts with one idea and realizes during the conversation that they actually need something else?
Lastbox
@zarnappa_earnoor6478 good question! The end result is an editable brief that you and Joy co-write, so everything is subject to change. Also! Joy loves to recommend surprising solutions and builders to solve your problems. There's also no limit to how many briefs you want to create, so go nuts. :D
Only showing a few matches could actually make this easier to use. Too many choices can get messy fast.
Lastbox
@james_sanders456 100%! We built in a 3 match cap to start for recs, but that's something we might A/B test in the future. Less decisions, less problems, more vacations. 🏝️
I like the idea of starting with what you want to achieve rather than having to figure out what to build first.
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@victor_guichard12 Amen. Desired outcomes FTW. 🙌
The editable brief is a nice touch. I’d definitely want to change a few things before sending it on.
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@andrea_zanon12 Ditto! I can't even send a text message these days without needing to fix a typo. 😂
Choose what to share stood out to me. Some business problems are better kept private at the start.
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@filipe_braiman_carvalho7457 good feedback! A lot of this is going to be trial and error to feel out where Joy can be helpful and not introduce yet another block in the road. The client (and builders) should always have the ability to decide what they want to share or not. Also, it can be quite helpful having a non-biased AI 3rd party mitigating in a secure fashion and help you not send anything too damning. :D
I’ve definitely seen the problem this is solving knowing something needs fixing but not knowing who to ask or even how to describe it.
Lastbox
@vriddhi_mittal27 amen. All clients have their blind spots. It's better to have a trusted advisor in the mix to ask the right questions and help frame their needs in a way to better meet goals.