Primer

Hey Product Hunters 👋

We’re building AI agents that make any product self-selling and self-guiding – our agents become experts in your product and have the ability to demo, onboard, and help users by giving real-time, personalized product walkthroughs.

The Problem

Users encounter friction at every stage of their journey:

• Prospects want to see your product now, not wait days for a scheduled demo

• New users struggle to find value and churn before they experience what makes your product great

• Existing customers get blocked by questions that could be answered instantly

The root issue: help shouldn't require scheduling, digging through documentation, or waiting for business hours. The best time for guidance is always right now, while someone actively needs it.

Not a chatbot reading from docs. Not a static demo recording. A guide that can directly show how to use your product and understands both your product and your user's specific needs.

We think this is where websites are headed – shifting from static landing pages and help centers to interactive, conversational experiences.

Where Primer Adds Value

• Campaigns & launches: Convert traffic spikes in real-time

• Outbound: Add a link to an instant, personalized demo in every DM or email

• Always-on sales: Capture international leads and weekend traffic while you sleep

• Support & onboarding: Let Primer handle product education and support so your team can focus on shipping features and growth

For our early users, we've already seen Primer passively multiply the number of demos from their landing pages by up to 10x – while helping users learn how to get the most out of a product.

You can watch a quick overview video or test it live at startprimer.com.

How It Works

Creating a Primer agent takes just minutes. Upload a sample demo video and add context about your product. Primer learns your pitch – it studies how your best salespeople demo and adapts their approach. It can fill the shoes of sales, ops, product, eng, and other stakeholders you would usually loop in with prospects.

You stay in control: Set objectives, qualification criteria, and even promotions or closing tactics.

Create your Primer agent in minutes. We'd love to see what you build with it!

Would love to hear your feedback!

Email: founders@startprimer.com

Congrats on the launch! So does it intake only video as an intake to learn or can we add other sources as well?

Tried it, you're on a great start. Contexual-awareness is something you'll improve on, but yes, needed on the market!

Congrats @chris_farestveit and @__vinh!

Very cool approach! How deeply can Primer integrate with an existing SaaS product, can it trigger real in-app actions, or is it primarily a guided layer on top?

FYI - Clicked on the "Visit Website" button and got this error. Most likely a cert issue:

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