Carlos Martinez Sandoval

Why do most people quit fitness apps after 2 weeks?

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Most fitness apps don’t fail because they lack features β€”
they fail because people stop using them.

After 2–3 weeks, motivation drops and the app becomes just another chore.

I’m experimenting with turning workouts into a progression system:
levels, unlocks, and a more game-like experience.

Curious to hear from others here:

πŸ‘‰ What made you stop using fitness apps in the past?
πŸ‘‰ And what would actually make you stick to one?

Would love honest feedback β€” building this in public.

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Minhajul (Mj)
What helps me get back into fitness apps or stay consistent with them is the ability to add friends / family to a leaderboard. If you could track streaks across members, it creates β€œfomo” - fear of missing out and it would be a useful tool for app retention. One great example of this is an app called Step Up which tracks steps across a leaderboard, and it became very popular for this reason during Covid.
Carlos Martinez Sandoval

@minhajulllΒ this is a great point. i was thinking how to apply a social layer to it and this might be it.

The fear of missing out and accountability combo may be something to explore. I've been focused on gamifying the experience first but this can take the app to another level (no pun intended). Thanks so much

Also, would you think competition is better (leaderboards) vs collaborative feature (shared goals / streaks?)