What's your secret sauce for creating viral content?

Check Ryan Reynolds take on this: he literally sees a social media trend (eg bottle cap kick challenge) and recreates it within 24 hours, gaining vitality himself. His whole marketing campaign for every company is like this. So basically be quick on trends and try replicate if possible.

Well, there's no one secret sauce for creating viral content, but some key ingredients include understanding your audience, crafting compelling and shareable stories, and leveraging social media platforms to amplify your message. With some creativity, persistence, and a bit of luck, your content could go viral and reach millions of people!

Controversial content To get people talking about your brand, you can post controversial content, however you should not cross the line into offensiveness. The timing of the content can greatly affect its chances of going viral. IOW, content that is released at a time when people are already talking about the topic is more likely to go viral than content that is released at a time when people are not talking about the topic. So at the right moment post your controversial content. Use strong, provocative language that makes people think and challenge their beliefs. Be mindful of your audience and avoid using language that is offensive or inflammatory. Use good judgment when creating and sharing controversial content. Examples of controversial content that has gone viral: 2014: An article in The New York Times that argued that the death penalty is not an effective deterrent to crime. 2015: A video went viral that shows a homeless man being harassed by a group of teenagers. 2016: Social media post by a celebrity that criticized the way the media covers women. 2017: A poem went viral that explores the dark side of social media.

Interesting question! While there's no guaranteed formula for creating viral content, there are a few things that can help increase the chances of your content taking off. First, make sure your content is visually appealing and easy to consume. This can include using eye-catching images, videos, or graphics, and breaking up text into short paragraphs or bullet points. Additionally, it's important to create content that's shareable, whether that's because it's informative, funny, inspiring, or emotionally resonant.

Algorithms change a lot - but nothing rewards better than consistency IMO! Compound growth for your audience :)

Creating viral content is something that many businesses and creators aspire to achieve, but it's not always easy to predict what will go viral. That being said, there are a few things that can increase the likelihood of your content taking off.

I once posted a video with my cat where she gives me a high five on TikTok. This got half a million views or likes I don't even remember... What the hell was that I am not sure. I guess right content in right time to right audience.

For me, it is about throwing as much content out there and hoping one stick. Trend hijacking can feel very inauthentic

I'm here waiting for great answers.

It depends on which platform you want to use. Timing is a big one for all platforms - if you can keep things less than 30 seconds (ideally between 10 -15 seconds now for best performance) for video content it helps. TikTok content that feels genuine always performs better. Also adding text on screen to your VO helps the backend claim what content category your stuff fits in. Less hashtags, do not bombard the hashtags they don't work as well as text on screen does. Instagram capitalize on reels and aesthetics. It's a visual platform for a reason so remember that branding can make it seem less authentic and give poor aesthetics.