Alex Morgan

Maker here — happy to answer questions!

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Hey Product Hunt!

I'm Alex, and this is my first launch here.

In January 2026, I had what looked like a perfect business idea. 6 years of expertise, clear pricing (€200-300/session), knew exactly how to package it.

Instead of spending weeks building, I gave myself 2 weeks to validate first.

The result?

✅ Problem validation: GREEN (everyone confirmed it)

✅ Solution validation: GREEN (people saw the value)

✅ Pricing validation: GREEN (2 at my €49-75 target)

❌ My energy: RED

During my third validation call, mid-sentence, I caught myself thinking: "I don't want to do this five times a week for the next two years."

The market said YES. I said NO.

That's when I realized: validation isn't just about the market. It's about YOU. A profitable business you hate will fail.

That clarity saved me from building something I'd resent—and from wasting 40-60+ hours on the wrong business.

What's in the Blueprint:

📋 Complete 2-week framework (survey → calls → analysis → decision)

📝 Survey template (ready to copy and customize)

📞 15-minute call script (with timing, probes, follow-ups)

📊 Analysis worksheet (organize data, make decisions)

📖 Real case study (my 6-person validation process)

Total time investment: 8-12 hours across two weeks. No large audience required.

The question I'm most curious about:

Has anyone else validated an idea and decided NOT to build it? What made you pivot?

Happy to answer any questions about the validation process!

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