Is “beating the ATS” actually making job hunting worse?

A lot of job tools focus on helping people apply to more roles — auto-apply, ATS optimisation, endless CV tweaking.

After hearing too many bad experiences from other job seekers, I didn’t want to build another tool that encourages that behaviour.

Apply or Not takes a different approach:

stay honest with your CV and evaluate roles before applying.

Curious how others here think about ATS optimisation vs selective applying.

What’s actually worked for you?