How are you turning early user feedback into real social proof?

I’ve been talking to early-stage SaaS founders and noticed something interesting:

Most feedback lives in DMs, emails, Slack messages, or Notion docs — but very little of it becomes structured, visible social proof on the landing page.

I’m curious:

• How are you currently collecting testimonials?
• Are you using video yet?
• Or are you just saving screenshots?

I’m researching this space deeply before launching something new and would love to learn from this community.