Do you prefer growing in smaller community platforms over big ones?
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Lately, I’ve been thinking about how different it feels to build and connect on smaller community platforms compared to the massive social networks. Smaller spaces often feel more personal, supportive, and genuine, but of course, they come with a smaller reach.
So I’m curious:
– Do you prefer the vibe of smaller, niche platforms, or do you still focus on growing on the big ones?
– What makes a smaller community worth your time?
– Would you switch to a newer platform if it offered more meaningful engagement, even with fewer users?
I’d love to hear how others see this balance between authenticity and reach.
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Replies
Engagement and connection are two different things to my mind.
If I engage meaningfully in a community it’s with the hope of making connections and getting to know others and learn from their journey and share my own.
Reach is a bit different for me. I’ve never used social media in that way, though I know many folks who’ve been successful using social media and communities for that purpose. Traditional media and podcasts etc are more salient for me when it comes to reach.
yea I think promoting your platform everywhere is valuable but - is that converting to sales / users / whatever the X goal is? What do you see as an example of a smaller community platform - niche Skool / Circle communites / FB groups? Slack / Discord niche platforms?
And bigger being PH / LinkedIn / X etc?
I think if the smaller (or larger - think blue ocean) have your ICP hanging out in them - both should be the goal for promotion and connection.