Pitch decks are hard, they can make or break your attempt to get funding. I've seen a ton of advice go around on how to optimize a pitch deck, do you have any tips?
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I find this to be the best framework and was back by Docsend data on 20k pitchdecks. Investors tend to focus most on ‘Why Now?’ ‘Market Size’ ‘Business Model’ and ‘Team’. You don’t want to put a ton of text on any slide, have as much data to back up your claims as possible and keep things simple since your audience is probably getting lots of pitch decks daily (if you’re pitching for investment that is).
Cover Slide
Company Purpose
Problem
Solution
Why Now?
Market Size
Product
Competition
Business Model
Traction
Team
Forecast
Investment Ask
@brando_claymail I'll add more from docsend. on average investors spend 1 min 20 seconds per pitch deck or 10 seconds per slide
so each slide has to be just one message and total slides of 10 to 15
@brando_claymail Thanks for sharing, it's informative and helpful.
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@kayovin1 definitely familiar with that statistic from Docsend's report and I think the learning was about how if it's taking someone viewing the page longer than that amount of time, then the information on that page is probably too confusing.
As you asked for tips, investors mostly (maybe, only) focus on the 'Why Now' and 'the problem' part. As they fund, they'll look for the problem that is essential to be solved (urgency in customer market), wide and big enough to be solved (wider the TAM, bigger the revenue)
So, you may focus on these two and tell a beautiful, impactful story as to why your product has to be there NOW and SOLVE THOSE PROBLEMS.
It should be like great movies where they show powerful antagonist/s and slowly elevate the hero's part to finally thrash them all. Hope it helps in some way..
Keep it concise! Stick to crucial information and around 10-15 slides. Begin your pitch deck with a strong opening slide that communicates your value proposition.
Tailor your pitch deck to your audience. Research and understand their interests, and needs, and customize it to address their pain points.
And use visually appealing graphics - charts, and images - to convey complex information and make it more engaging!
Whatever you do, don’t make it longer than 12 pages, there is no excuse😅
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Having been on every side of pitch and funding decks, my genuine advice is to materialize the message you want to communicate and then find somebody super-skilled to work with on the deck itself.
It'll depend on a lot of factors, but even at the $100-250 price point, there are a lot of talented folks who can help you build a deck that ends up saving you a ton of stress during funding.
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People say it depends on how many pages, data etc. But you have to first and foremost consider your audience. Is it for a crypto app, are you talking to direct investors, what's your stage and medium.
Then decide on the info and range of pages.
Tell your story using real data communicate it in the most simple way for the viewer to be able to make simple math towards a positive outcome that your idea or project delivers.
Make it urgent, control the narrative towards the solution that the pitchdeck is bringing to the reader.
If possible, always involve your team in the pitchdeck.
Don't twist and turn, the reader needs to understand where you are coming from within the first 3 slides otherwise you've set the stage for discovery to understanding rather than opening them up for convincing.
And lastly and probably one of the most important things as well. Make it look great.
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