What has been your most surprisingly lucrative marketing channel or activity?

It seems like few want to share their secrets :) But the question is good. It would be great to get some info on this.

The question depends upon who the audience is - what every strategy we initiate is respective to the relevant audience who are ready to hear. I am not sure whether this answers your question, however, one activity like the Linkedin event page during the pandemic surprised me with 2.1k participants from around 7.3k invites.

Organic search. SEO if you will. Building a solid website and creating compelling and unique content, remains the definitive answer. Far more people trying today, and there is a lot more competition, so many won't agree because they likely had a better experience with some other channel; but at the end of the day, creating relevant content owns the one place everyone seeks answers and pays dividends over the years.

They say that at the beginning of your startup, do things that don't scale. The strategy that best worked for us at Socialite (socialiteweb.com/socialite-beta) is direct contact with users. We kept in touch with the initial user base and kept getting their feedback to improve the product, eventually they have started liking the product a lot better and started advocating it to their friends. That is how our user count is currently growing. But we are still in beta and hence can afford to take this approach. Might not be practical for a much bigger company.

I'd love to get the same insight and exited to follow the discussion. However, wouldn't it be better to set a specific time limit? Let's say, over the last year. Or last 2 years. Or perhaps, it's only my personal perception as I'm just too long in business and has too much stories to tell:) I mean, 6 years ago organic search worked well for me, then it was email marketing, then I tried promo events quite successfully. However, I don't see it as my specific talent to invent most lucrative marketing channels, I just followed global trends, which I obviously hadn't set. If the question is not connected to a timeline we'll jut get the general listing of big trends, that's all.

Great question @dnlbtlr 🚀 Very keen on hearing the thought of others! I think our performance would not have been the same if we wouldn't have implemented a very personal customer feedback system, booking calls and getting organic, high-quality opinions. It is time-consuming and takes a lot of effort but has definitely paid off for us! Inline with that, network marketing (which stems from this intensive customer feedback system) has been working miracles for us 🌟

Definitely not Product Hunt! We launched today on Product Hunt, and we failed miserably... Here's our post-mortem: https://www.offermarket.us/blog/...

Inbound is the key!

Becoming a voice over at www.davidayers.net

Unfortunately I don't have any tips to share since I have yet to find a way to make my website going viral :) But I'll follow this thread very carefully! of course my biggest channel of visitors came by PH 😬