It seems like every week Uber is rolling out a major brand extension/new feature (Square, too). Last week they announced UberPool, right before Lyft Line's release the following day.
@rrhoover They're throwing lots at the board to see what sticks. It's awesome. Uber is still a very young company, but they definitely are not going to call victim to "the innovator's dilemma" anytime soon.
Love that they are so public about these trials - definitely not something you usually see in a company this large. Interesting that they would be directly competing with Google Shopping Express if this takes off as well.
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