Building founder presence when you can't drop $5k/mo on a social manager

A social media manager runs $4–10k/mo. Not a real option pre-seed. So most founders do nothing and lose deals they never see. The smart option: pick one channel where your buyers are, post from your own face not the company page, write about the work not the product, stay consistent. That's it.

The real blocker isn't money or talent, it's that doing it weekly is a job and you've already got one.

What actually stops you posting? For most people it's not knowing what to say, then time.