Brands and notable individuals need a resource to follow their reputation online. This platform finds mentions of you online and labels them as either good, neutral, or detrimental. So if someone left a negative review, you can find out quickly and respond. If you are a realtor on Main Street or a small business, find out if there is trash out there about you. This web app is ethical and respects privacy boundaries and isn't sleazy like the "background check" software that is out there.