The PLG Index - The companies that are blazing the path for all B2B software

Hunters! We are excited to launch our PLG Index with you. I hope you will support and help us highlight the best companies in the Product Led Growth space. The PLG Index is the top private B2B software companies based on: Offering a freemium or trial product -Allowing a user to start using the product, friction-free from a paywall or interaction Offering transparent pricing -At least one of their pricing stages gave a price, even if the enterprise edition might say something like, contact sales. We then cut these companies by: Valuation -Crunchbase or Pitchbook as our systems of record Success score -A way to look at their recent momentum with some secret sauce in it We have added categories for each company, along with a categories page. On any company page, you can see the employee breakdown of the company, specifically how many people work in Sales, Marketing, and Engineering. We are specifically focused on the ratio of engineers to sales and marketing, we think this multiple over time could be a telling way to see how operationally efficient a company is and how much the product truly sits at the center of the go-to-market motion. If you don’t see a company that you think fits this criteria, please add it in the form at the bottom of the page. This is the PLG Index: a list of 300+ companies that will blaze the path for all future software companies. To the pioneers of this list, we are excited for what the future holds for you, your work inspires us at Variance, and we are looking to build tools for you and the companies that will come after you. If you aren’t on this list, have no fear, we will continue to keep it updated and work tirelessly to promote and build on this list as much as possible. We are looking forward to building a PLG future with you.

Hi James -- do you think PLG is something that can be built in from the very beginning of product design? Thank you and congrats on launching this

It’s a bit hidden on mobile, but also suggest you check out the Category view: https://plg.variance.com/categories

I love how Integry is the first result if I search “Integrations” here. All the best :D Absolutely love Variance

Bringing much needed clarity and definition to the PLG space - thanks for the visualization

Well done @noahbrier for some impressive JavaScript scripting across multiple integrations 👏

This is great. So excited to see it launch!

Congrats @thejamesgross and the entire Variance team on the launch! Awesome Index!

Excited to see the PLG Index out in the wild! This is an exciting time to be part of an amazing team blazing a trail in the product-led growth space.

PLG is the future of sales, no question. Glad to see someone compiling the companies who are doing best.