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SwipeFile
p/swipefileA proven collection of copy formulas, sales pages, & adverts
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Neville Medhora

SwipeFile - A proven collection of copy formulas, sales pages, & adverts

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SwipeFile.com is a free "Marketing Swipe File" with 550+ proven marketing copy examples + resources. From print ads, to pricing pages, to formulas, to home pages. If you're ever lacking inspiration, just go to SwipeFile.com, browse through a category, and you'll instantly get inspired by seeing other successful pieces of marketing!

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Neville Medhora
Hunter
Do you have a website? Do you sell things? Then having a “Swipe File” is the fastest way to get inspiration. “This is hands down the best copywriting resource I've ever come across.” --Caleb Hodges - Copywriter SwipeFile.com is a collection of 550+ proven marketing copy examples + resources. From print ads, to pricing pages, to formulas, to home pages. SwipeFile.com is Categorized: You want the files to be filed away in their respective categories such as pricing or sales pages. SwipeFile.com is Curated: You only want GOOD QUALITY swipes in each category. How do you know if they're good? By making sure the person collecting the swipes is good. I'm arguably one of the best copywriters on the net right now, regularly do client work 2 times a week, the rest of the time write one of the top copywriting blogs, am part of multiple large businesses running the largest email lists on the net, and I get to see actual results from a lot of pages. This makes me a pretty good curator of content. SwipeFile.com is Cropped: You do not want a giant-ass file of junk to sort through. Once you get past a certain size, your swipe file becomes too cumbersome to search through. Stuff like "1,500 Great Swipe File Pieces PDF" are a popular giveaway, but they are almost useless because they are too big. Looking to make an About Page and curious what some really good examples are? Then checkout the About Page section: https://swipefile.com/about-pages/ Maybe you’re looking to get some inspiration from old school (and new school) print ads? Then check this out: https://swipefile.com/print-ads/ If you’re trying to make a pricing page: The easiest, no-brainer way to structure your pricing page would be to copy others: https://swipefile.com/pricing/ Lots of swipes also include heatmap eye simulations: https://swipefile.com/chivas-reg... Sincerely hope you enjoy this resource! Sincerely, Neville Medhora P.S. It takes time and money to keep this swipe file updated. Since we won't ever be charging for this, all we ask is you kindly share or mention SwipeFile.com to someone who would find it useful. Thank you, and enjoy!
Nathan Latka
@neville_medhora this is brilliant. I've seen many people post stuff like this but no one has ever made a filtering system that helps me find much needed inspiration in the moment (for the right thing). Big fan of your emails (always copywriting lessons build in), excited to see you opening this to public!
Neville Medhora
Hunter
@nathan_latka awesome, thank you! I've actually had this problem over-and-over for my own clients. I'll be describing how to structure a pricing page or something, and have no examples to clearly show them. This solves my personal problem, and hopefully helps others as well :)
Taylor Banks
@neville_medhora Great stuff, man! I keep my own private swipe file in Evernote, but yours is beautifully organized, easy to filter, and contains lots of content that doesn't duplicate my own. Thanks for this killer kopy resource! 🤘
Tom Whatley
@neville_medhora this is awesome Nev! I often like looking at industries outside my own for inspiration. Looking forward to figuring out how to apply the 1966 Regal Whisky ad to one of my SaaS clients ;)
Neville Medhora
Hunter
@thetomwhatley bahahha.....actually it's not a crazy question (https://swipefile.io/chivas-rega...). The ad shows how they compared just a $12 bottle to other way more expensive luxurious things. If you have a SaaS that charges $25/mo for service, you can say: -It does all of this for less than the cost of dinner at Whole Foods! -It makes your life easier for less than 2 Rum & Coke's at a bar. -It makes your work faster and costs less than 2 movie tickets. It's called "Price Justification" and your SaaS could DEFINITELY use it :)
Dejan Gajsek
Great as always Neville. Wouldn't expect anything less from you.
Neville Medhora
Hunter
@dgajsek TIL you can put images in Product Hunt comments. How did I not already know this? :-P
Darren Davis 🤙
Uhhhh, man. This is just awesome – I've had this kind of thing building on my Google Drive – shoulda made-a website for it!! Congrats! 🙌 This made it to my Awesome Tools bookmark! :p http://prntscr.com/g8gagg
Neville Medhora
Hunter
@darrenwdavis oohhhhh snap, on the toolbar, that's OFFICIAL! Glad ya like it Darren, will continually update with only good stuff, not just a large quantity of stuff :)
Darren Davis 🤙
@neville_medhora I keep it legit. 😎 haha! Looking forward to checking here on the regular! (hey taking submissions??)
Neville Medhora
Hunter
@darrenwdavis Yup! I'm taking submissions for it....send to Neville @ KopywritingKourse.com
Navneet Jain
Awesome stuff Neville! You never disappoint in putting in a lot of value to anything you make or write.
Neville Medhora
Hunter
@navneetjain1407 Why thank you Navneet! This swipe file has already been quite helpful for me to have online in this format, and hopefully it helps you too :)
Cory Boatright
Dope Nev. I always read your emails too. I agree with #Nathan Latka. I have a swipe file of all real estate offers from top marketers. Then, I expanded and added other markets (Internet marketing, health and fitness, financial, mobile apps, etc.). These are great tools to model your own page layouts and offers. Thanks for serving others bro. Here are some additional curation tools I have bookmarked for sales copy, email, banner ads, design and logos. 1. http://swiped.co/ (sales pages) 2. http://www.goodemailcopy.com/ (email) 3. http://moat.com/ (banner ads) 4. http://awwwards.com/ (web designs) 5. http://logopond.com/ (logos)
Neville Medhora
Hunter
@coryboatright Awesome list Cory, thanks for sharing :)
Nick J. Maloof
Home run @neville_medhora !
Neville Medhora
Hunter
@nickjmaloof thank you very much Nick, hope you enjoy it :)
Nick J. Maloof
@neville_medhora - Abso'freaking'lutely! Thanks for always providing an incredible product time and time again. Keep it up.
Neville Medhora
Hunter
@nickjmaloof Awwwww, screenshotting that :)
Swadhin Agrawal
Hi Neville, This is huge. It is like you gave away everything you learnt/earned/possessed all your online life. Thanks for opening up and sharing so much that is definitely going to help everyone! Voted and tweeted. :) Will share indefinitely with friends and followers and on my website! All the best :)
Neville Medhora
Hunter
@agrawalswadhin Yeah I know.....I was a little hesitant at first to put it all out publicly, as it feels like a slight "competitive advantage" to keep it all to myself :)
Dustin Daniels
Neville, this is awesome man! Always producing quality stuff for the wantrepreneur! Tacos for all!
Neville Medhora
Hunter
@d00zt1n thanks Dustin! I so badly wanted to make this into a fancy software thing originally....but this simple format was just so dang useful :)
Jaime Urteaga
Just take my up vote! I'll be sure to use this today and pass it along to my team to study (and up vote). Thanks Nev
Neville Medhora
Hunter
@jamesphig TAKE MY MONEY!! Well, this actually won't ever cost anything :) Thanks for the share Jaime, very much appreciated!
Harris Roberts
Cool Neville! How do we submit pages to add? I've got my own bookmarks folder for this right now.
Neville Medhora
Hunter
@harrisroberts send to Neville@kopywritingkourse.com for now. Actually had an "Add Your Own" feature on the initial version of site, but quality was junk.....so now we're hand-screening all submissions!
Manish Malik
This is awesome. One thing though - the FIRST thing I thought of within 5 seconds of looking at the site was "This looks really interesting. I'd open this tab in my browser for now, but I need to sign up for whatever mailing list they have so I get regularly reminded about it.". Then my eyes searched curiously for that "Sign up here. We'll send you updates.". It wasn't there. Then I desperately clicked on the first link I saw on the top bar. There it was. Please don't make visitors like me search for it. Provide a "Sign up for updates from us" thing right up there somewhere. Thanks for making this. I love this.
Neville Medhora
Hunter
@dotmanish lol, it's funny how you WANT there to be a popup and signup form....good sign it's a helpful site I guess! I'll be adding more functionality like that soon. V1 of the project was meant to be simplistic as possible to test the waters. Thanks for the feedback though, will add more signup options. For now there is one here: https://swipefile.io/about/
Nawshad Jamil
Great idea and useful resource. Bookmarked. It will be clearly helpful for me and my company. Thanks!
Neville Medhora
Hunter
@quantumcloud That's great to hear, glad you like it!
Vy Alechnavicius
Great material as per usual, Neville!
Neville Medhora
Hunter
@vytautas_a thank you Vytautas! Hope you enjoy it :)
Mohamad Koueifi
Awesome Neville, this is really helpful. Thanks
Neville Medhora
Hunter
@mohamadkoueifi Thanks Mohamad! Hopefully every once in a while you check the site for reference. It's meant for you to jump in-and-out of it as needed :)
Krish Himmatramka
Neville is one of the best when it comes to copy. Love this, and strongly recommend anyone that wants to get better at persuasion sign up for his mailing list- http://www.nevblog.com
Neville Medhora
Hunter
@khimmatramka thank you Krish! Appreciate the love :-)
Chris Lee
Hey Neville! Huge fan of your blog. This is awesome. Thanks for sharing!
Neville Medhora
Hunter
@rankxl hey thanks Chris, glad you enjoyed this!!
Kuba Koziej
great stuff, Neville! thanks
Neville Medhora
Hunter
@kuba_kzz you're very welcome, hope this swipe file serves you well over the years :)
Jeffrey Wyman
this is one of those things that I thought was already out there... no brainer!
Neville Medhora
Hunter
@jeffrey_wyman You would think so, but surprisingly not!
Clykke
hello, Swipe file admin, is it possible to use the files from your website for commercial use?
Greg Doig

saves time

Pros:

good resource

Cons:

none