Supaglue
Build native product integrations in hours, not weeks
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George Xing

Supaglue - Build native product integrations in hours, not weeks

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Supaglue
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Build native product integrations with your customers' CRM and sales tools. Sync data into your application database or warehouse, write directly to your customers' SaaS tools, or subscribe to real-time change events. Get started in minutes at supaglue.com.

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George Xing
Maker
📌
Hey everyone!👋 This is George and Tom, co-founders of Supaglue. We’re really excited to share what we've been working on. We experienced firsthand the challenges of building user-facing product integrations while working on a B2B marketing automation platform together. As developers, we found it frustruating to ramp up on provider-specific APIs, data structures, rate limits, and edge cases when integrating with CRMs like Salesforce and HubSpot. It was tedious, error-prone, and expensive. We decided to build the product we would have used ourselves. Supaglue is an open source developer platform for building user-facing product integrations. We currently offer connectors for Salesforce, HubSpot, Dynamics 365 Sales, Pipedrive, Outreach, and are quickly adding new connectors upon request. With Supaglue, you can: 🔒 Authenticate with your customers' SaaS tools in minutes 🔄 Sync raw and normalized customers data to your application database ✏️ Create and update records in your customers' SaaS tools via a unified API ⚡ Subscribe to real-time change events in your customers' SaaS via webhook 🔍 Monitor and alert on integration health in our management portal We've been building Supaglue in the open for the last 6 months and have been powering integration use cases for early customers building sales enablement, workflow automation, and revenue intelligence, and sales AI products. Today, we're launching a self-serve, managed version of Supaglue so any developer can try it out and get started in minutes! (30-day free trial) We look forward to your questions, feedback, and comments! Feel free to [grab a time](https://cal.com/georgexing) with me to learn more.
George Xing
Maker
@mfaywu exactly! we started as an open source project because it was easier for us to build quickly, but we know that early-stage startups prefer not to manage their own infra (obviously) so they can move faster and not worry about the operational overhead. We're excited about making Supaglue accessible to a bigger group of founders/developers.
Keaton Cross
The Supaglue team is great, and the product design with periodic syncs to existing datastores is distinctive vs. a simple unified API model. Can't wait to see where Supaglue ends up!
Thomas Chen
Maker
@keaton_cross Thanks Keaton, thanks for your invaluable feedback! We agree that a pure unified API model is both too restrictive (doesn't allow you to access most objects you need) and operationally heavy (requires the developer to periodically fetch data instead of consuming it directly from your data).
Keaton Cross
@tomkit08 We found the same thing during our evaluations in this product space, shipping with a robust scheduler and worker infrastructure built in is a huge differentiator.
George Xing
Maker
Thomas Chen
Maker
@keaton_cross +1: we continue to strive to solve the last mile: to get CRM/sales data into a queryable form for our developers as fast as possible. Also, thanks for your feedback and GitHub contributions!
Max Greenwald
We are very happy customers! Congrats on the launch
George Xing
Maker
@max_greenwald Thanks Max! It's been great working with you and the entire Warmly team!
Ryan Liu
Maker
@max_greenwald Thank you for being model customers and looking forward to learning more together!
Dan Bar-Shalom
💡 Bright idea
Looks nice. I couldn't find your pricing anywhere on the site. For me, the make or break for such a product is the pricing. As the owner of not-too-expensive product, I can't pay $10+ per customer. There are many similar products, and someone has long ago set the standard for pricing, and everyone simply follow it. If you are considering making this product for makers and small startups, please seriously consider your pricing. Specifically consider providing metered billing, so it can easily be aligned with actual usage. Best of luck!
George Xing
Maker
@danbars Appreciate the feedback! You're right, we need to add in pricing - we candidly just hadn't figured it out yet. Currently we're offering a 30-day free trial and we are definitely considering a pricing structure that is aligned with actual usage :)
Daniel Barnett - WORKetc
@danbars @g_xing "Currently we're offering a 30-day free trial..." kinda risky putting effort into onboarding internally and trialing end-users without knowing what the price/model is in advance(?)
George Xing
Maker
@daniel_barnett fair feedback. our main goal with this launch is to help folks who want to try Supaglue Cloud get started quickly, and gathering more information on usage patterns to figure out pricing. in the meantime, we’re working closely with customers who want to go into production.
Jaya Pokuri
Congrats on the launch- been super helpful and easy to setup for us, looking forward to continued product progress!
George Xing
Maker
@jpokuri thanks Jaya! It's been great working with you and the Bonfire team, looking forward to continuing our partnership :)
Thomas Chen
Maker
@jpokuri Thanks, Jaya! It's been great working with you!
Arpit Choudhury
Having worked at an integrations company (make.com), I know how painful it is for SaaS vendors to build and maintain native integrations. So this is definitely a problem worth solving. Congrats on the launch!
George Xing
Maker
@irhymeth Thank you! It's hard to appreciate the challenges of building integrations until you've tried to build them yourselves... we certainly didn't!
Tim Geisenheimer
@g_xing and the Supaglue team are building something essential here. We've faced this problem directly and would've loved to use Supaglue from day 0 building CRM integrations. Excited to see the progress from here!
George Xing
Maker
@tgeisenheimer Appreciate it! Correlated is a great example of the kind of product that we're solving for with Supaglue. It's not too late! :D
Gary Lin
Amazing! What's next on the roadmap?
George Xing
Maker
@garymlin thanks Gary! We'll be shipping more connectors (e.g. Marketo, Zendesk), more destinations (e.g. Mongo, data warehouses like Snowflake, BigQuery), and general platform features (e.g. better monitoring and alerting tools, performance improvements). Our roadmap is public on out Github repo: https://github.com/orgs/supaglue... There's also a bunch of day-to-day prioritization that's driven by our customers.
Vlad Zivkovic
Very good tool, I will definitely try it out! Congratulations on your launch! 🚀🚀🚀
George Xing
Maker
@vladimir_zivkovic thanks! let us know if we can help you get started :)
Ann F
Really exciting tech evolution (with an awesome team) to solve a very relevant industry challenge. Excited to see how it continues!
George Xing
Maker
@annferracane thanks for your support, Ann!
Thomas Chen
Maker
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