From Sugar Free to Emma – our global evolution 🚀

First of all – a huge thank you to everyone who supported our new Emma launch on 11.11.

Because of you, we hit Top 3 Product of the Day with our biggest update ever. Your support truly means the world to us. 🙌🏆

Many of you also supported our original Sugar Free: Food Scanner last year and helped us reach #4 Product of the Year. You’ve been with us from the start – and you’re the reason this project keeps moving forward.

As some of you know, I’ve personally been avoiding added sugar for 8+ years. At some point, I got so obsessed with finding every hidden form of sugar that I ended up “infecting” my friends with this mission too – and together we built a tiny prototype to detect hidden sugars.

That little idea has now grown into something much bigger.

Over the year, the scanner has grown into Emma – an AI Nutrition Intelligence that that understands food globally. It reads any labels in any language and finds hidden sugar, E-codes, bad additives, toxins and allergens. It’s like ChatGPT, but about food and health.

Unlike typical food apps, Emma doesn’t rely on static databases.
If a product exists online anywhere in the world, Emma can:

• find it
• translate it
• rebuild its ingredient list
• detect hidden sugars, additives, toxins, allergens
• and give a clear, simple verdict: Eat or Avoid

Emma runs on our proprietary AI model, trained on real scientific datasets (FDA, EFSA, WHO, etc). No myths – just evidence-based clarity.

What Emma can do:

• Scan any food label in any language;
• Detect every form of hidden sugar (even behind 200+ names);
• Spot harmful additives, E-numbers, INS codes, allergens;
• Flag 500+ potential health risks;
• Science-based food rating (1–10);
• Plain-language “Eat or Avoid” guidance;
• Full ingredient breakdown;
• Built-in AI Nutritionist – ask anything about food & health.

Even your grandma could use it – and she probably should 😁

How it works:

1. Scan a barcode or snap a photo of the label
2. Emma analyzes, translates, and scores the product
3. Ask Emma for recommendations, recipes, or nutrition advice

Just clear, stress-free food choices.

🎁 Special for the Product Hunt community:

As a thank-you to everyone here, we’re giving 3 months of full access to our first 5,000 PH users this week.

Promo code: PH11EMMA (or tap PH supporter inside the app).

If Sugar Free wasn’t available in your country before – Emma is now!

We’d love for you to try Emma, explore the new features, and share your thoughts.

Your feedback honestly helps us shape the future of the product and we’re excited to hear what you think ❤️

— The Emma Team