About
Iβm Alex, co-founder and CEO of Emma β the direct evolution of our first app, Sugar Free. What began as a simple tool to uncover hidden sugars has grown into something much bigger β an AI that truly understands food. After years of living sugar-free, I saw how toxic additives, hidden chemicals, and misleading labels silently harm people every day β draining energy, aging the body, and damaging long-term health. Thatβs why we rebuilt Sugar Free into Emma β smarter, broader, and global. Emma reads any label, exposes whatβs hidden, explains it in plain language, gives each product a health score, and helps you decide β eat it or avoid it. Because every bite shapes your future β your health, your youth, your life. Donβt wait for your body to remind you β start protecting it now.
Maker History
Emma: AI Food ScannerAI Nutrition intelligence that understands food globally- EmmaNov 2025
- Sugar Free: Food ScannerJul 2024






