Affordable for everyone: core features are free, advanced stuff is paid. Powerful link features: temporary links, password protection, mobile targeting, A/B testing, GEO targeting, UTM parameters. Some unique tricks: add .png or .svg to any short link, and you instantly get a QR code image. Free subdomain for every user, plus own domains. Organize links with tags and folders. Analytics: charts, tables, maps, multiple dimensions. Bio page.