SportSignal
The first AI-agent-discoverable sports marketing platform
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Roy Keano

SportSignal - The first AI-agent-discoverable sports marketing platform

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SportSignal makes sports marketing legible to both humans and AI agents. We're the first MCP-powered sports marketing platform — any AI agent can discover, recommend, and connect sports brands automatically. Free tools: AI Discoverability Checker and sponsorship calculator. Paid intelligence: benchmark reports, club-by-club analysis, and implementation roadmaps. Built for clubs, athletes, and brands who deserve AI-powered marketing — regardless of their technical sophistication.

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Roy Keano
Maker
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We built SportSignal because 75% of mid-market sports organizations are completely underserved by the big agencies — and none of them are prepared for a world where AI agents decide which brands get discovered. Two things are happening at once: AI agents are becoming the new gatekeepers of visibility, and most sports professionals have never heard of MCP or agent-discoverability. Meanwhile, the tools that exist are either free but shallow (FBref) or enterprise-only at €50K+ (Relo Metrics, Nielsen). SportSignal sits in that gap. We built the first MCP server for sports marketing — meaning any AI agent can query our platform for sponsorship data, club benchmarks, and marketing intelligence automatically. Try the free AI Discoverability Checker — it shows how visible any sports brand is to AI agents right now. Most results are eye-opening. Would love feedback from anyone in sports, marketing, or AI.
Roy Keano
Maker

Thank you to everyone who's upvoted today — genuinely means a lot on launch day.

One insight worth sharing: we found 11 Premier League clubs with £83.9M in gambling deals expiring in the next 59 days. That's not an estimate — we mapped every deal individually. Everton alone has £9M exposed. Wolves has the most urgent timeline.

The replacement category battle is what's really interesting — fintech and crypto are filling ~60% of the gap, but there's a huge window for non-traditional sponsors who move fast.

If you have questions about the data, the MCP API, or what we're seeing in the market, I'm here. Ask anything.