Spitfire Athlete - Fitness App for Women Who Want to Feel Strong

Amazing team (Erin and Nidhi). They're growing very fast with a cult-like following of users. They've taken an exceptional amount of high quality content and made an experience that feels intuitive and engaging.

This reminds me a bit of PumpUp (cc'ing the founder, @phil_jacobson). I'm curious to hear more of why they're marketing specifically to women with this.

Very cool, @nidhik82 and @neverbendeasy. Curious how you're reaching women right now.