Andrew Ettinger

Snapchat Ads - Snapchat's official self-serve ads manager

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Andrew Ettinger
"Snap Inc. wants the ad dollars of smaller businesses, not just giant brands." More here from @joshconstine 👻
Matt Bradford-Aunger
Dave Poly
The real question is around whether SMB advertisers be able to create quality Snapchat ads. Facebook, Adwords, etc are all pretty templated. Snapchat ads requires a creative eye and design work. I wonder if Snap will provide creative tools for advertisers to work off of. Best practices based around what types of ads perform the best. etc.
Stuart Logan
@dave_poly agreed. Maybe an opportunity here... On a related note, Twine is a marketplace of creatives. Just saying :) https://www.twine.fm/
Narek Vardanyan
Anybody tried it? Any ideas on CPC ?
Bilal Budhani
My tab gets auto closed whenever I click on "Get it". Innovative way of releasing to close beta, perhaps?
Jacques van Heerden
Mike
@bilalbudhani That's you're adblocker (likely uBlock) detecting 'ads' in the Snapchat URL and auto-closing the tab. Open in incognito or whitelist PH and you're good.
Victoriia Svyrydiuk
Stories in social has already replacing Snapchat...
Graham Gnall
What's "swipe up" worth to a marketer these days?
Dre Durr💡
This is like christmas to a marketer. It is nothing like testing a new ad platform😛 Super Dope🚬🚬🚬
Mohit M Ghate
I really want to advertise on Snapchat, but most of their stuff is not available to advertisers in India, which, quite frankly, is bizarre at best and stupid at worst because there's millions of Snapchat users in India.
Abhilash Jain
@mohitghate Sprinklr has partnered with Snap, so you can still advertise if you want to.
Mohit M Ghate
@findabhilash yeah, but I can't create my Geo-filters and stuff.. I run an agency and my clients would love to have that freedom.
Chris
This is a big move, Snap going after the long tail of advertisers (smaller budgets but 100x more companies)
Anthony Da Mota
Any idea on how to get the price without signing up?
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