Should I launch as an update on signspell page or a new launch | as a seperate product
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Hi everyone,
I am about to complete my framework.
Should I keep the same Signspell or a new name for this framework.
I have GESTO in mind.
I have some initial tractions in the signspell thread.
What you suggest.
Having the samething or a new product launch itself.
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Replies
Hello Sundar, I like the name GESTO. It feels short and memorable. If it grows into something much bigger than Signspell, giving it its own identity could make sense.
@saturnina_brigante I have seen a few products launch major features as updates first, then spin them into separate products later once demand was clear. That approach keeps things simple.
Signspell
@saturnina_brigante @yosun_negi Thanks both for the suggestions both.
I would personally keep Signspell as the product and introduce GESTO as the framework behind it. You already have traction, so why reset the momentum?
Signspell
@maryam_nafees1 Thanks. Will work with it.
GESTO sounds more like a framework name to me, while Signspell sounds like a product. I would separate the two brands instead of replacing one with the other.
Signspell
@ibrahim_adamu2 Understood
Honestly, I wouldn’t restart from zero. You already have initial traction in the Signspell thread, which is valuable. Build on that attention and introduce GESTO gradually rather than making people relearn everything.
Signspell
@maya_boothman Thanks Maya.
Will do it. This is a real helpful suggestion.
What if you launch it as Signspell powered by GESTO? This lets you validate the new name without abandoning the audience and recognition you’ve already started building.
Signspell
@samantha_den UNderstood. This makes a lot of sense now.
My instinct says keep Signspell, launch GESTO as the framework. You don’t need to choose between the two unless they are targeting exactly the same audience.
Signspell
@bailey_richardson2 Thanks Bailey.
Gesto will be a framework to work on gesture tools .
I would probably avoid a completely separate launch right now unless GESTO has a clearly different customer and use case. Two brands can easily split your attention and dilute your marketing.
Signspell
@joseph_parker3 Ok Got it.
I’m curious about one thing: what exactly does GESTO enable that Signspell alone cannot? That answer might make the branding decision much easier.
Signspell
@ella_reyes1 Gesto will be a framework . Signspell is merely a product using gesto.
I like that you're thinking about branding before launching. A clear product story usually matters more than having a completly new name.
Signspell
@emily_wheeler3 Ok Got it.
Are you planning for this framework to support projects beyond Signspell in the future? That answer would probably decide whether it deserves its own product.
Signspell
@bill_frad Yes, Support projects beyond Signspell.