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Market Explorer by SEMrush - Competitive intelligence for entering new markets and niches

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Are you looking to entering a new market? Discover the competition and gain audience insights before then with SEMrush Market Explorer.
The tool will help entrepreneurs to assess new niches and let marketers benefit from the knowledge of industry trends.

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Best
Its useful for exploring advertising opportunities based on age/gender/traffic/interests with this valuable data set. Good decision making tool. Kudos SEMrush team for the hard work.
Maker
Hi Krish. Thanks for the feedback. You are right. Info on audience demographics and interests helps running better-targeted ads. For example, when you set up Google Display Network ads, you can use data from Market Explorer to find audience interests in your industry.
always the best
Data is awful as of this point. Didn't find anything on the majority of sites I tried and the ones that it did find were full of bogus data. Showing main competitors as restaurants across the country.
Maker
Hi Noah! That's a pity the tool couldn't bring value for you. Our machine learning algorithm building industries is still learning. For small part of domains, results could be a bit hectic. Also, the algorithm is based on similarity in online visibility, so it could be that your website really competes with these domains for common audience
Nice product)
Maker
Thanks for your feedback!
Love the market share stats - super helpful in a time of featured snippets and topics > keywords!
Thank you, Kevin! We love these graphs too :)
Huge fan of everything creates and this is just another example of a must use tool that I will be adding to my toolkit!
Maker
Thanks, Brian! We are happy to do more for our loyal users :)
This is an incredible tool and addition to a marketer’s toolkit. Thanks to the SEMRush team - excellent new feature!
Maker
Thank you, Kelly! We tried our best!
Demographic data looks amazing, nice work team!
Awesome job 🙌 This looks like a great tool to start researching a new market and creating a strategy to validate a product idea. I’ve been searching for something like this for a while!
Maker
We are so glad to read it, Sam! Hope our tool will also reassure entrepreneurs and motivate them to set ambitious goals as they will know where and how they can grow.
The new feature is interesting. However, it is a pity that the complete offer is so expensive for a private individual.
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