Why people rage quit my app 😡

🚀 Road to 1,000,000 Votap users - Day 81 | Current: 1469

We currently use a mandatory 7-day trial during onboarding. You have to start it to enter, but you can cancel immediately and continue using the app for free. It gives us another bot-prevention layer and lets people experience the full app first.

What REALLY surprised me: of the people who didn’t start the trial, around 80% tapped “Cancel and Sign Out.” They didn’t just close the app.

So I turned that button into a tiny win-back + analytics flow. When someone wants to leave, I ask why: maybe they don’t want to pay, don’t want a trial, think it’s too expensive, or don’t understand why it’s required.

Based on the answer, Votap shows a short explanation specific to that concern and gives them one more choice: give it a try or sign out anyway.

And every reason gets logged in analytics, so instead of guessing why people drop, I can see the actual pattern. Even if the win-back converts nobody, knowing why people leave is extremely valuable. What do you think about this approach? Let me know!

Download Votap in the App Store!

More tomorrow.