Emma Pugsley

User testing changed our roadmap, have you had to pivot after launch?

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I'm building a website audit platform to help small to medium brands identify where their website is hurting visitor trust, engagement, and conversions. It's called you x you i. We released the MVP at the end of last year and did user testing. We have continued to involve users in our development process, and with their help, we've shipped updates and features every week.

Through the user testing, we identified a key audience that we didn't set out to target. It's led us to add an enterprise version of the tool to our long-term roadmap.

I'm curious, have you had to change directions after launching? If yes, what drove the decision, and how do you know it's the right choice?

https://www.youxyoui.io/

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