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yashika vahi

Drop your product tagline. I’ll rewrite it to be 3x punchier.

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Makers, we are all too close to our own products. I see so many brilliant tools launching with headlines that are way too tech-heavy or confusing for the average user. Post your current landing page headline below and tell me exactly who your target customer is. I’ll reply with 2 or 3 cleaner, high-converting copy alternatives as an English major.

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Anna Jarrett
Tag: Here, let me. Crates: Less sifting, more discovering. A personalized browsing companion making the internet yours. For genz-millennials. (What a fun prompt btw!)
yashika vahi

@anna_jarrett hmm that's an interesting one! I already like the one you have but here's another option (from my understanding of what the platform does, do correct me if I'm wrong!)

Crates: Take your attention span back from the algorithms. Less mindless sifting, more intentional discovering.

Personally, I choose this because right now, genz is looking for an antidote to their constant scrolling, not just another software. I feel like they would be more open to trying something if it is less software-y language and more pain point related. I would love to know more about your platform in depth so I can better suggest the tagline. hope this helps!

Anna Jarrett
@yashika_vahi I like that! You’re close with what our platform does and this shows me we have some refining to do in our description so thank you! For more context people are doing too much work to get to the same outcome when browsing. You shouldn’t have to go to 5 websites, sift through 100s of results to find a shirt you might like. If I’ve spent 3 hours reading on the city of Petra, Crates will say “hey I noticed you’ve been reading this topic for a while, want to dive deeper in books or explore some tours?” Crates grows with you, pivoting when you pivot so that every browsing session is meaningful.
yashika vahi

@anna_jarrett oh that example does clear things up! another good tagline (although longer one) could be:

Crates: Because you shouldn't have to visit five different websites just to find exactly what you're looking for.

I think this really resonates with genz audiences and makes them curious about the platform and how it could solve their frustration with not being able to find the exact answers/things they're looking for online. Let me know if this one sounds better!

Ayush Bera

Here's your comment:

Clipency - built for creators who want more.

Target customer: music artists, podcasters, streamers, and brands who want their content distributed as short-form clips across social pages and only pay per view. No upfront risk, no guessing.

It does the job but curious if you can make it hit harder because what we're really saying is: stop paying for reach you're not sure about, start paying only for views you actually got. 👀

yashika vahi

@ayushbera this one's a thinker! I would say built for creators who want more is a bit vague, based on what you've mentioned, the more easier tagline would be:

Clipency: Stop paying for ads. Start paying for results.

I chose this because your audience's main way of distribution is social media and ads and they usually have to pay full price, no matter what the result. but by saying you're only making them pay for the results they're achieving, you're giving them a great deal while also letting them know what your platform exactly does. so the tagline's killing two birds with one stone. let me know your thoughts on this!

I would love to know a bit more about the platform itself, why it's based on views as results, rather than sign ups or other metrics, and how exactly does it work? I wrote it from a more optimized ad agency perspective.