Consumer apps for 8 years → now building B2B SaaS. What changed your thinking most?

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First post here, so being honest about why.

For 8 years I've worked on consumer apps from Seoul:

  1. Timestamp Camera: adds date/time to photos. 4.8★, 140K+ reviews.

  2. Max : friendly pill reminder. Used by families in 10+ countries.

Both lifestyle. Both subscription + ad monetized. Both shippable in pure maker mode.

Now I'm building something completely different,

AdControl: a self-serve ad platform already powering 100+ Korean publishers.

Taking it global with a PH launch on this summer

The B2B muscle is different. Sales cycles, ICP precision, demos, enterprise pricing, GTM motions, I've been making rookie mistakes I'd never make in consumer.

For those of you who've crossed that bridge (or are watching others do it)

  • What surprised you most about B2B that consumer didn't prepare you for?

  • What's the rookie mistake you'd warn newer founders about?

  • What kept you sane during the slower B2B sales cycles?

Reading more than answering this week, drop your lessons, I'll engage with every one.

(And if you're also taking something global on PH this summer, would love to compare notes. DMs open.)

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