Can a community blog make online fashion shopping feel less solitary?

I’m building Crazy Sajangnim, an early-stage platform that combines discounted fashion discovery with a shared community blog.

The name comes from the Korean phrase “사장님이 미쳤어요,” which roughly means “The boss has gone crazy.” Korean retailers often use it playfully to advertise prices so low that the owner must be crazy. I wanted the name to preserve that part of Korean shopping culture while building something that connects Korean and U.S. fashion retailers.

However, the question I’m most interested in testing isn’t simply whether people want another place to find discounted products. It’s whether a blog can recreate some of the social experience of shopping together.

The idea is to let shoppers post clothing photos, share deals, ask for sizing or styling advice, compare products, and get opinions before purchasing. Rather than evaluating everything alone across multiple tabs, shoppers could bring their discoveries and questions into one shared feed.

The project is still in an early stage. Most of the current blog posts come from my friends and me, so I don’t yet have enough activity to claim that the community itself drives people to return. That is the main assumption I want to test.

I’m currently leaning toward one shared feed, with filters for brands or retailers as the community grows. My reasoning is that a shared space could expose people to useful discoveries outside the stores they already follow. The risk is that it could eventually become too broad or noisy.

I’d be interested in hearing from other makers who have built community features:

• Would advice from shoppers using the same retailers influence your purchasing decisions?

• Would you prefer one shared fashion feed or smaller retailer-specific groups?

• What would make you contribute instead of only reading?

• Which feature would be most valuable first: fit advice, product comparisons, deal sharing, or styling feedback?

I’m especially interested in honest feedback about the community structure and how you would test whether “co-shopping” solves a real problem.
https://www.producthunt.com/products/crazy-sajangnim?utm_source=other&utm_medium=social