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Sam Evans

Segment Unify - Real-time Identity Resolution + Profiles Sync + Reverse ETL

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With Unify, data teams can merge the complete history of each customer into a single unified profile, freely sync Segment’s identity-resolved customer profiles to their data warehouse, and activate these rich profiles in their CX tools of choice.

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Kevin Niparko
Segment
Maker
📌
Really excited to share Segment Unify! By unlocking the power of the Segment profile for data warehouses, we're removing the hurdles that have long held back businesses and data teams from providing the personalized experiences that today’s consumers demand. Our launch includes two major new features that we’re excited about: 1) Profiles Sync: this lets you send identity-resolved profiles to the data warehouse where they can be enriched with data from systems of record 2) Reverse ETL: this makes it easy to pull enriched ‘golden profiles’ back out of the data warehouse and send them to any downstream tool in the tech stack It's been awesome hearing the feedback flooding in from our beta. One customer told me they’d “been waiting a lifetime for this!” CrossFit told us it gives their data team “superpowers” Looking forward to hearing what you think! Let me know if I can answer your questions about Unify today. Read more over at our blog post: https://segment.com/blog/segment...
Raechel Lambert
River
Wahoo! So great to see this live! Great work, team!