SearchSavior
Catch negative keyword conflicts before they kill your ads
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Michael Hulsmann

SearchSavior - Catch negative keyword conflicts before they kill your ads

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A broad negative on "free" silently blocking "free estimate plumber near me" — that's the mistake SearchSavior prevents. It catches conflicts before they kill campaigns, recommends Exact, Phrase, or Broad match per negative, and estimates waste in data Google won't show you. Custom Instructions encode your business rules. Landing Page Intelligence crawls your site for context. And nothing changes without your approval.

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Michael Hulsmann
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Hey Product Hunters! I'm Michael, the founder of SearchSavior. The average Google Ads account wastes $1,128 every month on clicks that never convert. I built SearchSavior because most of that waste is preventable, advertisers just don't have the right tools to stop it. The core issue is an asymmetry most people don't realise exists: Google keeps expanding what you pay for, but the negative keyword system still uses strict, literal matching from 2009. The UI even defaults every negative to exact match, the narrowest option. You block one junk query today, and Google serves a slightly different variation tomorrow. So I built an AI-powered tool that does what Google's own UI should have done years ago: analyse each negative keyword and recommend whether it should be Exact, Phrase, or Broad match, with a plain-English explanation of why. Then I added conflict detection that warns you before a negative accidentally blocks your own positive keywords, which is the reason most advertisers are afraid to use broad negatives in the first place. SearchSavior is bootstrapped, in beta, and I'm building in public. I'd love your feedback, especially from anyone managing Google Ads accounts. What would make this even more useful for your workflow?