Michael Hulsmann

Founder & developer at SearchSavior.

About

I'm a founder and developer based in London, building SearchSavior — a tool that finds wasted spend in Google Ads and helps advertisers block it with intelligent match type control. I built it because I kept seeing the same problem: Google uses AI to expand what you pay for, but the negative keyword system is stuck in 2009. Bootstrapped, solo, building in public. Always very keen to hear feedback.

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Maker History

SearchSaviorCatch negative keyword conflicts before they kill your ads
Apr 2026

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Joined Product HuntApril 6th, 2026

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7d ago

SearchSavior - Catch negative keyword conflicts before they kill your ads

A broad negative on "free" silently blocking "free estimate plumber near me" — that's the mistake SearchSavior prevents. It catches conflicts before they kill campaigns, recommends Exact, Phrase, or Broad match per negative, and estimates waste in data Google won't show you. Custom Instructions encode your business rules. Landing Page Intelligence crawls your site for context. And nothing changes without your approval.