My thoughts on all things analytics. https://news.ycombinator.com/ite...
This looks well put together. The question I always have for analytics companies is how do you grow really really big?
@datarade Hi Kumar, good question and well thought out articles. I think that analytics by itself is indeed well established and hard to bring true innovation. Our focus is exactly the opposite of bringing you more data; we focus on bringing you that one insight + the best solution to it, which you'll be able to launch with one click. We've seen that companies are drowning in data. Even "actionable insights" are not always valuable because someone needs to act on them eventually.
In other words, most companies know they should optimize but the vast majority don't, or don't do it well. We want to bring you the entire conversion thinking process and execution in a fast, easy and powerful wrapper. Does that make sense?
@basez99 It makes sense, but doesn't necessarily answer how you'll grow really big. I'm thinking about competitors. Think about it, Segment and Mparticle exist. There's so many analytics companies, that tools even exist to install multiple ones to test out which is best for your landing page or app.
I don't think anyone will disagree with you on the notion of "core metric." as it is even an adage. Ycombinator has a specific essay about how you should put your core growth metric everywhere. So I think that view is not necessarily unique.. http://learn.onemonth.com/y-comb...
Now if you told me you could scan the topology of a landing page and indicate which metrics matter and what I should be A/B testing, then there might be something particularly useful and more than just a business, but instead a venture backable big business.
As a fellow founder who applauds your jump into the marketplace, I highly recommend coming up with an indomitably accurate answer to how you grow really big to outgun the 100's of competitors in the cut-throat analytics space.
I would recommend aggressively carving a niche out of landing page analytics where you can own 100% of the market. Instapage, xtensio, strikingly, populr.me could highly benefit from offering your analytics to their customers.
Onwards & Upwards! :)
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