Wall Street has had a monopoly on retail investor data for decades, using it to empower itself. Help us disrupt that monopoly and put it to work for investors instead. We built the platform retail investors never had, the measuring stick that finally shows how your wealth management firm is actually performing, ranked against real peers at your firm and every other firm, by allocation, by city, even by zip code. Connect your account in 60 seconds, read-only, and see the truth for yourself.

Pure Benchmarks is the first platform that benchmarks retail investor portfolios against real peers in the same risk class — across every brokerage. Not the S&P 500. Not a model. Real investors. Real returns. Anonymized and verified. For the first time you can see how your portfolio actually ranks against investors who hold exactly what you hold. Nine risk categories. Read-only. No advice. No data sold. Built exclusively for retail investors who finally deserve the truth.