Paul Lee

Primary - Forum & Reddit info while you shop

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Primary is a free browser extension that finds forum & Reddit info while you shop. It collects zero personal info. Brought to you by Threadloom. Available for Chrome/Edge/Brave, Safari, and Firefox.

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Paul Lee
Hi, Product Hunt! 👋 We're Threadloom, the makers of Primary. We're excited to launch with you today! 🚀 Primary takes unfiltered, raw product reviews buried deep in forums across the web, and brings them to shoppers in a free and easy-to-use browser extension. Here’s why we're doing this: (1) Product reviews are unreliable, and (2) shoppers want to shop without being sold to. Primary casually pops up in your browser (think Honey) with real reviews from enthusiasts who tell it like it is – the good, the bad, and the ugly. This helps shoppers make the best purchase decision, saving them time & money. ⏱️💰 Primary currently works on 225 categories on Amazon and eBay (mostly hard goods, i.e., not yet media or soft goods/apparel), and 300 additional retail sites. We look forward to your feedback. Thanks! 🙏
Jhonatan
Primary is a very smart add-on that allows you to view information and opinions about different musical equipment through forums and Reddit, it is very simple to use and it is absolutely a must if you are looking for new musical gear!
Paul Lee
@dumodal Thanks for letting us interview you. :)
Jhonatan
@pakile My pleasure Paul!
Roo de Guzman
Primary is a very useful tool for ‘gearheads’ and folks researching musical equipment. Aside from doing the regular spec research and due diligence Primary enables you to see relevant opinions and insights through other outlets - i.e forums, and specific sites about gear. It’s unobtrusive, a snap to install and use - and most importantly - relevant and effective information. It gives the potential buyer decision points in purchasing a product. It’s a really good and effective tool.
Alex Wilsey
@ruexdog Glad you find it helpful! We definitely had “gear heads” in mind throughout the development process. It’s our goal to help users make better product choices.
Lee Clancy
It's about time...Several decades into the Internet and only now does someone finally leverage the wisdom of forum posters to drive ecommerce. Could take the pain out of the online shopping experience for so many consumers. May be transformational for many categories of products and sellers of higher-ticket niche items.
Paul Lee
@lee_clancy1 We believe forums are one of the most undervalued assets on the Internet.
Liordino dos Santos Rocha Neto
Primary is a very pleasant to use extension that gives you the oportunity to get real user reviews from foruns and reddit users on specific music gear that you're planning to buy. From my perspective it helped a lot because frequently the gear isn't available to be tested in person, and having the oportunity to read these reviews is the next best thing after testing them for yourself, on my opinion. That said, of course you could just do your research manually, but in my experience using Primary saved me a lot of time and led me straight to useful data about what I was planning to buy, saving me some hours of googling and forum/reddit searching. In the end I already got a new guitar with Primary's help, and I'm very happy with it!
Alyssa Caulley
@liordino Wow, what a great story. Helping people make the best decision for themselves while saving time was a big part of our brainstorming at the beginning of this product. It's fun to see that realized!
Liordino dos Santos Rocha Neto
@alyssa_c123 That's awesome!
Timothy Chan
@liordino It's great to hear this has helped you acquire a new guitar! As a software developer on Primary and also a bass player and sound engineer, we have seen and have been amazed at how much helpful and valuable discussions about music gear is out there, and I'm so happy we could help pass that on to you :)
Liordino dos Santos Rocha Neto
@ahtimsir yeah, there's a lot of discussions online, and my personal opinion is that if one day we suffered for the lack of information, now we suffer for information overload, and not all information is good, so it's really nice to have something to help curate these things faster.
Drew Yamamoto
This is exciting. My love of forums and online shopping come together! Real reviews that are useful - that's a flashback to 2010!
Mouse
@drewyamamoto Everything that is old is new again? Haha! Forums are an amazing resource when shopping. Glad we could make your online experience that much better! Thank you for supporting Primary!
Greg H
Great product made by a great team. Primary sifts through forums and reddit for the best information about music gear. It really goes beyond star reviews I can't wait to see this expanded to other categories.
Alex Wilsey
@_gh_ Hang tight, we're expanding our list of supported categories daily. It's a tricky problem because each category/interest presents a new challenge. We're constantly iterating to try and learn how users discuss different types of products.
Lars Valja
Smart idea, will make shopping easier. I tend to spend hours looking for reviews and experiences on reddit for items that are expensive. Hope you build this company sustainably and don't sell out customer data :fingerscrossed:
Paul Lee
@lars_valja Thanks for the feedback. We've never sold any user data and don't plan to. If we ever do, I grant you permission to publicly throw a pie in my face. 🥧 We generate revenue through product widgets that publisher forums embed on their sites. They share the affiliate revenue with us.
Alyssa Caulley
Hi Product Hunt! I'm on the engineering team here at Threadloom. It's been very fun to build, and even more fun to hear from folks who find it helpful. I'm excited to share it here and listen to feedback from y'all!
Paul Lee
PH, @alyssa_c123 runs the engine room here, so if you have any questions about how the eng team works here, feel free to ask her.
Cory Dull
Primary is such a cool add-on! Normally, I’m a little wary of using just any add-on but this one in particular is a breath of fresh air and I’m loving using it! I’m always looking at new gear and always chasing the “tone” I’m after. Being able to get real world opinions and reviews via reddit and other forums is a must! I look for those and trust those reviews and Primary makes it so easy to obtain that trustworthy information! I use it daily and will continue to use it going forward. Do yourself a favor and get it and experience the magic it provides!
Timothy Chan
@d20 Thanks for the love! I'm a software developer on Primary, but also being a bass player myself, I agree with you because it's a never-ending quest find the right tone, and it's something that the musician community understands. We're happy that you find Primary such a trustworthy tool to connect you with that community!
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