Ilai Szpiezak

The Real Challenge Isn’t Shipping. It’s Getting People to Care.

by

I used to think the hardest part of building a product was… building the product.

Turns out, creating superfans is harder.

The real challenge is getting people to love your product:

  • To talk about it without being asked

  • To recommend it without an incentive

  • To feel proud using it

I’ve seen a shift over the last few weeks with Pretty Prompt:

  • People posting about it in public

  • Sharing why they love it and inviting others to try it

  • Explaining how they actually use it

  • Talking about the product, the website, and our journey

If there’s one thing I’ll never get tired of, it’s listening to customers.

Because you don’t get superfans with marketing.
You earn it by doing unscalable things.

And I’m grateful for every Pretty loud voice out there. 💪
This one’s for all 25,000 of you!

💬 How did you turn your users into superfans? What small, unscalable things actually worked for you?

234 views

Add a comment

Replies

Be the first to comment