One year in: 10 lessons from pivoting a company into a Chrome Extension 🚀

One year ago, we launched Pretty Prompt here on Product Hunt without a strategy, a deck, or even a proper plan.

We were actually building something else at that time...

But within 7 days, we hit 4,000+ users.

Then came people trying to pay us.

Then came TikToks. Then we got rate-limited on Slack because of our analytics. 😅

So we pivoted. Fast forward a year:

• 40,000+ users

• 800,000+ prompts improved

• 130+ Chrome Web Store reviews ⭐

• 160+ AppSumo reviews 🌮

• #2 Product of the Day (twice 🏆)

More than anything, it taught us a lot about building, shipping, and listening to the market.

I wrote down a small article with 10 lessons from that journey.

• 1. If you feel pull, leave everything and follow it.

• 2. Build for yourself first.

• 3. Keep the fire on.

• 4. Build something small.

• 5. Keep the message simple, stupid.

• 6. Build where your users already work.

• 7. Take a trip with your co-founder.

• 8. Don’t build everything users ask for.

• 9. BIPITOW. (Building In Public Is The Only Way.) 💪

• 10. Personal emails beat mass outreach.

• Bonus: Understanding your ICP is harder than building the product.

If you’re building (or thinking about pivoting), I hope it helps.

Still feels like we’re just getting started.

PH , thank you for your support over the last year! Onwards 🚀